MANAGEMENT COMPANY NAME- PEPSICO CHANGE MANAGEMENT
COMPANY NAME – PEPSICO
SUBMITTED BY- SOUVIK SUR (79)
SWAPNADIP MAZUMDAR (89) UTATHYA MUKHERJEE (96) ABOUT PEPSICO • Industry type- Food and Non-alcoholic beverage • Country of origin- United States • Founded- New Bern N.C, U.S.(1890) • Founders- Caleb Bradham, Donald M. Kendall and Herman W. Lay • Key people- Indra Nooyi(Chairperson and CEO) • Net income- US$6.379billion • Number of employees- 264000 MISSION AND VISION
• MISSION- to provide consumers around the world
with delicious, affordable, convenient and complementary foods and beverages
• VISION- Performance with Purpose
Protecting the environment Sourcing with integrity for a long-term sustainable growth Change Management: WHAT & WHY
• Change management is a collective term for all
approaches to preparing and supporting individuals , teams , and organization in making organizational change. • Globalization and constant innovation of technology result in a constantly evolving business environment. Phenomena such as social media and mobile adaptability have revolutionized business and the effect of this is an ever-increasing need for change, and therefore change management. CHANGE IN LOGO Change in Logo
• The new special design(2009) represents magical
secrets such as the earth’s magnetic field, feng shui, geodynamics, the theory of relativity and the golden ratio CHANGE IN PACKAGING BEVERAGES FOODS How Indra Nooyi changed the face of PepsiCo • Indra Nooyi joined PepsiCo in the year 1994 and had an immediate influence on the company’s strategic direction. • In 1997 Pepsi elected to spin off its Pizza Hut, KFC and Taco bell resturants for $4.5bn to slash its debt mountain and accelarate the busineess proceddings. • The following year Nooyi played a key role in the acquisition of Tropicana and placed itself in direct competition with rival Coca Cola- owner of Minute Maid. • In the year 2000 PepsiCo bought Quaker Oats. This also gave Pepsi control over Quaker very popoular and lucrative sports drink brand Gatorade. • Through these acquisitions Nooyi was successful in giving PepsiCo a healthier outlook which was her vision from the very beginning. • Low on calorie and lighter options of snacks, chips and frizzy drinks were made available to cater to the needs of all people and keep the company in sync with the healthy lifestyle that people have adopted. Some new products of PepsiCo CONCLUSION • Pepsi is lagging behind in fully embracing open innovation. • Developing and emerging markets like INDIA, BRAZIL, CHINA etc have significant growth potential for Pepsico • Scope for Pepsico to increase its spending on food in emerging markets • More engagement with young consumers