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Sensation and Perception Lecture
Sensation and Perception Lecture
Attention—is the
direction of
perception toward
certain selected
objects.
Attention is selective—we focus on
specific and important aspects of
experience while ignoring others.
Attention is
shiftable—we may
focus from one
specific object to
another.
Nature—whether visual or
auditory, words or images,
animate or inanimate objects
Reality—real, concrete things
are more attention-getting than
hypothetical, abstract or
mental
Familiarity—people pay more
attention to things that are
familiar
Location/Proximity—we pay
attention to things that are near
than those that are far
Novelty—we pay attention to
things that are new and
different in contrast to what is
customary
Suspense—people pay attention
to things that build suspense.
Conflict—people pay attention to
a good fight.
Humor—people pay attention to
things that are funny.
The vital—people nearly always
pay attention to matters that affect
their health, reputation, property, or
employment.
Activity—things that move, flash
or blink
Intensity—sounds that are louder
are more attention-getting than soft
music
Having selected
incoming
information, we
organize it into
patterns and
principles that will
help us understand
the world.
After selectively sorting through
incoming sensory information and
organizing it into patterns, the brain
uses this information to explain and
make judgments about the external
world. This is the final stage of
perception—interpretation.
Try to read the following passage:
Can you read this text when it is upside down?
– PRECOGNITION – IS FOREKNOWLEDGE
OF SPECIFIC EVENTS WITHOUT ANY
RATIONAL MEANS.