IMS 556

Chapter 4

COMMUNICATION IN ORGANIZATION
 ORGANIZATION
Definition

“A group of individuals brought together to

achieve specific goals ”

2
 ORGANIZATION
COMMUNICATION
Definition

“Organizational communication refers to the

messages sent and received within the
organization’s formal and informal group.
As the organization becomes larger and
more complex, so do the communications ”

3
 THE MANAGERIAL COMMUNCATION
PROCESS

Communication Flow in Organization

OUpward Communication
ODownward Communication
OLateral Communication
OInformal Communication (Grapevine)

4
THE MANAGERIAL COMMUNCATION PROCESS
O Upward communication
O Refers to message sent from the lower levels of
hierarchy to the upper level.
O Eg : line worker to manager, lecturer to dean
O The use of this type of communication
O Job related activities
O Job related problems
O Idea for changes and suggestions
O Job related feeling about the organziation

5
THE MANAGERIAL COMMUNCATION PROCESS

6
THE MANAGERIAL COMMUNCATION PROCESS

O Problem with upward communication

O Difficult to handle
O Workers often reluctant to send up negative
message
O Prefer to ask other worker rather than the
management

7
THE MANAGERIAL COMMUNCATION PROCESS

O Guideline for upward communication

O Nonthreatening system should be establish
O Management must be open
O Management must listen
O Convenient channels must be establish for
workers.

8
THE MANAGERIAL COMMUNCATION PROCESS

O Downward Communication
O Refers to message sent by upper level to
lower level.
O Eg: message sent by manager to worker, dean
to lecturer
O Message are accompanying explanation of
procedure, goals and for motivating.

9
THE MANAGERIAL COMMUNCATION PROCESS
O Problem with downward communication
O Management and labor often speaks
different language.
O Too little information will cause the worker
works ineffectively

10
THE MANAGERIAL COMMUNCATION PROCESS

O Guideline with downward communication

O Use vocabs that are easy to understand and
make it simple.
O Provide sufficient information

11
THE MANAGERIAL COMMUNCATION PROCESS
O Lateral Communication
O Refers to message between equals
O Eg: manager to manager, worker to worker
O Facilitates sharing of insights, methods, and
problems

12
THE MANAGERIAL COMMUNCATION PROCESS

O Problems with lateral communication

O Specialized language of a division or
department
O Each individual view their own area is the
most important than others.
O Competitive organization (promotion)

13
THE MANAGERIAL COMMUNCATION PROCESS

O Guidelines for lateral communication

O Recognize your own specialty own technical
jargon
O See the whole entire organization
importance area.
O Balance the needs of an organization that
relies on cooperation and reward system
competition

14
THE MANAGERIAL COMMUNCATION PROCESS

O Informal communication: Grapevine

O Do not follow formal lines.
O Eg: gossip

15
THE MANAGERIAL COMMUNCATION PROCESS

O Problem with grapevine communication

O Difficult to discover the source
O Information is often incomplete
O Lead to morale problems

16
THE MANAGERIAL COMMUNCATION PROCESS

O Guidelines for grapevine communication

O Understand the whole grapevine in the
organization
O Treat grapevine information as tentative
possibly true not necessarily true
O Whether you are management or worker it is
important for you to hear grapevine
information. It may give you the clue of the
organization situation

17
 Technologically Mediated
Communication
Definition
“wide range of technologies that facilitate
both human communication and the
interactive sharing of information through
computer networks, including e-mail,
discussion group, newsgroups, chat, instant
messages and web pages.”

18
-END OF CHAPTER-

19