Professional Documents
Culture Documents
Data Collection Methods
Data Collection Methods
Pros and Cons of Primary and
Secondary Data
i |
Surveys
Focus groups
Questionnaires
Personal interviews
Uniqueness
ƛ May not be able to compare to other
populations
2 |
uesearcher error
ƛ Sample bias
ƛ Other confounding factors
|
To answer that
ƛ You much first decide what your research
question is
ƛ Then you need to decide what
data/variables are needed to scientifically
answer the question
|