The Cultural Environments

Facing Business

P R E S EN T ED BY
R AG H V EN D RA K U M A R
PAT EL
R EG S . N O - 5 11 7
What is Cultural ?

Culture is an integral part of every society. It is a

learned pattern of behavior and ways in which a
person lives his or her life. Culture is essential
for the existence of a society.
Cultural & Business
McDonald in India

KFC in India

Google
 Introduction

Saudi arabia is the land of contrasts and

paradoxes.

It boasts super modern cities, but strict religious

convictions and ancient social customs often
clash with the reality of the modern world.

Saudi arabia laws and customs at odds with their

own value systems.
Cont…..
Four young study about the saudi market for
opening a restaurant.

For research of saudi business concept they

hired a firm of lebanese consultants.

As a result the four partners opened the java

lounge, an upscale 250-seat establishment in
2003.
Cultural involvement in business in saudi

During the holy period of ramadan, when people

fast during the day, the restaurant is allowed to
serve customers only in the evening.

Starbucks franchisees had to remove part of the

company logo because saudi authorities objected
to the public display of woman’s face.
Cont…..
Many company adjust to saudi rules………..
Exp -
- during the five time prayer per day
McDonald’s dims its lights
closes its doors
suspends service
Cont……
If women work where men also work, they must
use separate entrance and they are separated
from male coworkers by partitions.

If we see at the Harvey Nichols only on the

lower floors , where all salespeople are men.
Why Doing Business in Saudi Arabia?
One of the key players in the Middle East today.
 Saudi Arabia is a country shaped by Islam and tribal
identities.
  The leading oil producer in the world.
Saudi Arabia has recently made efforts to diversify its
economy.
Cultural changes in Saudi arabia
Saudi arabia was home to an affluent niche of
potential consumer who wanted a restaurant
offering certain western – style amenities.

Underneath their abayas, women often sport

expensive jewelry, makeup and clothing. saudi
men also favor the latest high-end fashions.
Conclusion

This case talk about the how culture influence

business and how people are following their
Religious. if any company want to start his
business in saudi they should follow all rules,
regulation and culture of the country. but now
We can see the cultural changes of the country
 Yo u
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