WRITING ROUTINE AND

POSITIVE MESSAGES
•Readers receiving positive messages
will generally be interested in what you
have to say, so use the Direct Approach.
 Starting with the main
idea
 With the direct approach, open with the clear
and concise expression of the main idea or
good news.

 Introductory statement should not be cluttered

with unnecessary information.
 Example:
Instead of this:
I am pleased to inform you that after careful
consideration of a diverse and talented pool of
applicants, each of whom did a thorough job of
analyzing Trask Horton Pharmaceuticals'’ training
needs, we have selected your bid.

Say this:
Trask Horton Pharmaceuticals has accepted your
bid to provide public speaking and presentation
training to the sales staff.
 Provide necessary details and
explanation:
 Use the body to explain your point completely
so that your audience won’t be confused about
or doubt your meaning.

 As you provide the details, maintain the

supportive tone established in the opening.
 Example
 Your educational background and internship
have impressed us, and you will be a valuable
addition to Green Valley Properties…
 Ending with a courteous
close
 Let your reader know you have their personal
well being in mind.

 If further action is required, tell readers how to

proceed and to encourage them to act
promptly.
 Activity
 Write a congratulatory email to your friend on
receiving job offer letter from a reputed
company.

 Send your emails at :

shumaila.parveen1982@gmail.com
 CLASSROOM ACTIVITY
To
Subject Document for review

Dear Emily,

I should be glad if you could review the attached document. Can you please let me
know if you have any comments?

I would like to receive your feedback by 5:00 pm next Wednesday, so that I can make
any changes you feel necessary.

Thank you very much for your assistance. I look forward to hearing from you.

Yours sincerely,

Sandra
 ASKING FOR FEEDBACK
TO
Subject Document for Review

Dear Emily,

I should be glad if you could review the attached document. Can you please let me
know if you have any comments?

I would like to receive your feedback by 5:00 pm next Wednesday, so that I can
make any changes that you feel are necessary.

Thank you very much for your attention. I look forward to hearing from you.

Yours sincerely,
Sandra
Congratulations on your new venture; opening your own
business certainly is a mark of distinction.

 Your business idea is brilliant; in fact, I wish I had created it

myself! I am very much thrilled for you. I can only imagine
how much thrilled you must be achieving this milestone. I
also saw your ad on the XYZ magazine and I was very happy
for you.

 I wish you all the success in the world. I wish you prosperity
as you build the business. Looking forward to hear from you.
 ASKING FOR COMMENTS
 I’d be grateful for any comments or
suggestions you might have.

 I’d like to get some feedback on the report

before we send it out.

 Please let me know if you’d like to propose any

changes.
 SPECIFIC REQUESTS FOR
FEEDBACK
 Please take a look and let me know what you
think of this draft.

 I’d like to receive detailed feedback on this

version of the document.

 I’d appreciate it if you can take a few minutes

to review and comment on the report.