z

Wechat
By Jiarui LIn
 z Tencen
What is Wechat?
WeChat (Chinese:  微信 ; pinyin
:       Wēixìn; literally: 'micro-
message') is a Chinese multi-
purpose messaging, social media
 and mobile payment app
 developed by Tencent. It was
first released in 2011, and became
one of the world's largest
standalone mobile apps in 2018,[8]
[9]
 with over 1 billion monthly 
active users.
z

z
Tencent
Categories
 z

What is the purpose of this

social media
 WeChat has been described as China's "app for everything" and
a "super app" because of its wide range of functions.[13][14] Due to
its popularity, user activity on WeChat is used for 
mass surveillance in China.[15][16][17] WeChat also 
censors politically sensitive topics in China.[18][19][20][21]
 z
What are the popular features?

 Messaging WeChat provides text messaging, hold-to-

talk voice messaging, broadcast (one-to-many) messaging,
video calls and conferencing, video games, photograph
and video sharing, as well as location sharing.

 Official accounts WeChat users can register as an

official account ( 公众号 ; also called "public account" in
English), which enables them to push feeds to subscribers,
interact with subscribers and provide them with services. 

 WeChat Pay digital payment services In China, users

who have provided bank account information may use the
app to pay bills, order goods and services, transfer money
to other users, and pay in stores if the stores have a
WeChat payment option. 
z

Who is the intended

audience?
 It was first released in 2011, and became one of the world's largest standalone
mobile apps in 2018,[8][9] with over 1 billion monthly active users.[10][11][12]WeChat
has been described as China's "app for everything" and a "super app" because
of its wide range of functions.[13][14] Due to its popularity, user activity on
WeChat is used for mass surveillance in China.[15][16][17] WeChat also 
censors politically sensitive topics in China.[18][19][20][21]
 z
How does it fit into the
characteristics of social media?

Currently, WeChat's mobile phone app is

available only for Android and iPhone.[85] 
BlackBerry, Windows Phone, and Symbian
phones were supported before. However, as of
September 22, 2017, WeChat is no longer
working on Windows Phones.[86][87] The
company ceased the development of the app
for Windows Phones before the end of 2017.
Although Web-based OS X[88] and Windows[89]
 clients exist, this requires the user to have the
app installed on a supported mobile phone for
authentication, and neither message roaming
nor 'Moments' are provided.[90] Thus, without the
app on a supported phone, it is not possible to
use the web-based WeChat clients on the
computer.
Why might we care about this social
z

media?
Starting in 2013 reports arose that Chinese-language searches
even outside China were being keyword filtered and then blocked.[18]
[19]
 This occurred on incoming traffic to China from foreign countries
but also exclusively between foreign parties (the service had already
censored its communications within China). 
For other countries, powerful social functions have broken through
people's perception of social media
z

Why might we adopt this

social media?
 Powerful social functions, such as circle of friends

2. WeChat pay function

3. Public number profit, publicity

 z
wechat

WeChat • B2C Mode

Business • B2B Mode

• Campaigns
Marketing • Collaborations

• Android (operating
Platforms system)
• iPhone
What are the uses of this social media?
z

Features
1.Messaging
2.Official
z accounts
3.Moments
4.WeChat Pay digital payment services
5.Enterprise WeChat
z
Would you use it? Why or why not?

I will be use it because it have powerful function

Old • Messaging

function • Official accounts

New • Moments

function • WeChat Pay digital payment

z
15 things you don’t know about Wechat
z

Thank for you watching

 If you have any question. Welcome to contact me
jlin115@ase.edu

 References

 https://en.wikipedia.org/wiki/WeChat - Features