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@ Established in the diverse and colorful Indian
market since 1998, Appco Group India &
Appco Group Support are leading players in
the ¶customer acquisition· space for over 11
years.
@ Currently present in 10 cities in India with our
headquarters in Mumbai
@ Appco Group India & Appco Group Support is
a part of The Cobra Group (UK)
 

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@ Streamline the work system and help monitor
the work processes to evaluate the outcome
@ Budget development and implementation

@ Records management

@ Facilities management

@ Risk management
@ |ow to run a profitable business & maximizing
profitability
@ Break÷even point analysis

@ Budgeting by calculating costs, estimating the

costs and revenues for the future
@ Ways to manage business resources in a better
way by cost savings
@ Understanding the profit & loss of the business
as an overview
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@ Satisfactionlevel for all the three factors

Quality, Delivery and Service for the Long
Products are increasing continuously over
the last three years.

@ While, in case of Flat Products,

Satisfaction level for Delivery decreased
significantly.
 

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Target marketing involves breaking a market into segments and then concentrating your
marketing efforts on one or a few key segments.
@ * #''1
A marketing process that showcases the differences between products. Differentiation looks
to make a product more attractive by contrasting its unique qualities with other competing
products.
@ *#,!,!1
Products have lasting distinctiveness from competitor's product. |ere we can assume
The product has low price elasticity.
The product has low cross elasticity.
The demand of the product will rise.
Products have perishable distinctiveness from competitor's product, assuming the product
features are medium distinctiveness.
Products have little distinctiveness from competitor's product. assuming that:
G The product has high price elasticity.
G The product has some cross elasticity.
G Ôo expectation that demand of the product will rise.

@ *"!,!:
Promotion is one of the four elements of marketing mix (product, price, promotion,
distribution). It is the communication link between sellers and buyers for the purpose of
influencing, informing, or persuading a potential buyer's purchasing decision.



 

@ The major factors for the purchase decision of the

customers are Quality, Delivery & Price.
@ Customers are satisfied with Quality, Availability,
Service & Perfect delivery
@ Communication is good as most of the customers are
satisfied with the timely information about products.
@ Some of the customers did not require the transport
facilities provided by Smart shopper.
@ I learned, how to work inside the company, what they are
except from me? I can fulfill the requirement.
@ |ow to face the problem and company strategies. I knew
about the E÷commerce business.It was nice experience for
me.
@ I refer many books & internets. It·s all very helpful for
me. Thanks for this opportunity.
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