DIGITAL MARKETING

Case study:-”Analysis of
Consumer buying Behavior
Towards Online Shopping: A Case
study of Kota City- Rajasthan”

PRADEEP SHARMA
BBA 6TH SEM (2ND SHIFT)
04421301717
Q. What are the barrier in the process of online shopping?

 The main barrier in the process of online shopping is the safety issue.
 People of Kota are afraid to share their personal information and financial
information on internet.
 Credit card are also not available to all in general as majority of the
consumers are young generation and in Kota to avail credit cards in not a
simple process.
 Due to which consumers are reluctant to make online purchasing then
second the most familiar barrier is the low level of trust on online store
therefore sellers have to make proper strategies to increase the
consumer’s level of trust on them.
Q. What is online shopping?

 Online shopping refers to the process of purchasing products or services

via the internet. The process consists of five steps consumers find a
product of internet by visiting the website of the retailer directly or by
searching among alternatives vendors using a shopping search engine
which display the same product’s availability and pricing at different e-
retailer online shopping has grown in popularity over the year, mainly
because people find it convenient and easy to bargain shop from the
comfort of their home or office.
 Consumers can buy a huge variety of items from online stores and just
about anything can be purchased from companies that provide their
product online.
Q. What are the main factors which influence online shopping?

 The online shopping is getting popular among the young generation as

they feel it more comfortable, time saving and convenient.
 It is analyzed from the survey that when a consumer make a mind to
purchase online he or she is affected by multiple factors.
 The main crucial identified factors are time saving, the best price and
convenience.
 People compare price in online store and then review all feedbacks and
rating about product before making the final selection of product and
decision.
Q. Determine the consumer buying behavior towards online shopping with
reference to Kota city?

 Online shopping is increasing in Kota but acceleration of online shopping is

not as rapid as compared to other metro cities like Delhi, Mumbai etc.
 In research, online Consumer behavior theories applied named as goal
oriented online buyer and experimental motives of online shopping and
consumers mindset in online shopping.
 TAM identifies factors such as internal belief, attitude and intention for
online shopping.
THANK YOU