Professional Documents
Culture Documents
Assignment On Strategic Evaluation & Control
Assignment On Strategic Evaluation & Control
Shareholders
Board of Directors
Chief executives
Profit-centre heads
Financial controllers
Company secretaries
External and Internal Auditors
Audit and Executive Committees
Corporate Planning Staff or Department
Middle-level managers
Process of Strategic Evaluation
1) Fixing benchmark of performance
While fixing the benchmark, strategists encounter questions
such as - what benchmarks to set, how to set them and how to
express them.
In order to determine the benchmark performance to be set, it
is essential to discover the special requirements for performing
the main task.
The organization can use both quantitative and qualitative
criteria for comprehensive assessment of performance.
Quantitative criteria includes determination of net profit, ROI,
earning per share, cost of production, rate of employee turnover
etc. Among the Qualitative factors are subjective evaluation of
factors such as - skills and competencies, risk taking potential,
flexibility etc.
2) Measurement of performance
The standard performance is a bench mark with which the actual performance is to be
compared.
The reporting and communication system help in measuring the performance.
For measuring the performance, financial statements like - balance sheet, profit and loss
account must be prepared on an annual basis.
3) Analyzing Variance
While measuring the actual performance and comparing it with standard performance
there may be variances which must be analyzed.
The strategists must mention the degree of tolerance limits between which the variance
between actual and standard performance may be accepted.
1)Gap Analysis
The gap analysis is one strategic evaluation technique used to
measure the gap between the organization’s current position and its
desired position.
The gap analysis is used to evaluate a variety of aspects of business,
from profit and production to marketing, research and development
and management information systems.
Typically, a variety of financial data is analyzed and compared to
other businesses within the same industry to evaluate the gap
between the organization and its strongest competitors.
2) SWOT Analysis
The SWOT analysis is another common strategic evaluation
technique used as a part of the strategic management process. The
SWOT analysis evaluates the organization’s strengths, weaknesses,
opportunities and threats.
Strengths and weaknesses are internal factors, while opportunities
and threats are external factors.
This identification is essential in determining how best to focus
resources to take advantage of strengths and opportunities and
combat weaknesses and threats.
3) PEST Analysis
Another common strategicevaluation technique is the
analysis, which identifies political, PEST
economic, social and
the
technological factors that may impact the organization’s ability to
achieve its objectives.
Political factors might include such aspects as impending legislation
regarding wages and benefits, financial regulations, etc
Economic factors include all shifts in the economy, while social
factors may include demographics and changing attitudes.
Technological pressures are also inevitable as technology becomes
more advanced each day.
These are all external factors, which are outside of the
organization’s control but which must be considered throughout
the decision making process.
4) Benchmarking
Benchmarking is a strategic evaluation technique that’s often used
to evaluate how close the organization has come to its final
objectives, as well as how far it has left to go.
Organizations may benchmark themselves against other
organizations within the same industry, or they may benchmark
themselves against their own prior situation.
A variety of performance measures, as well as policies and
procedures, may be evaluated regularly to identify where
adjustments are necessary to maintain the sustainable competitive
advantage.
Thank you…