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    Market Segmentation Consept MAP: By: Cristian Daniel Navarro Ocampo Business Management Sena Regional Tolima 2020

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    Cristian Navarro
    Market segmentation is the division of the market into smaller subgroups that have common characteristics selected by marketers. It can be done geographically based on factors like region and city size, demographically based on age, sex and occupation, psychographically based on lifestyles, or based on psychological factors, sociocultural factors, product use, use situations, or desired benefits. The goal is to group customers with similar needs to better target products and marketing efforts.

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    Market Segmentation Consept MAP: By: Cristian Daniel Navarro Ocampo Business Management Sena Regional Tolima 2020

    Uploaded by

    Cristian Navarro
    4 views3 pages
    Market segmentation is the division of the market into smaller subgroups that have common characteristics selected by marketers. It can be done geographically based on factors like region and city size, demographically based on age, sex and occupation, psychographically based on lifestyles, or based on psychological factors, sociocultural factors, product use, use situations, or desired benefits. The goal is to group customers with similar needs to better target products and marketing efforts.

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    Mapa conseptual ingles.pptx

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    Market segmentation is the division of the market into smaller subgroups that have common characteristics selected by marketers. It can be done geographically based on factors like region and city size, demographically based on age, sex and occupation, psychographically based on lifestyles, or based on psychological factors, sociocultural factors, product use, use situations, or desired benefits. The goal is to group customers with similar needs to better target products and marketing efforts.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    4 views3 pages

    Market Segmentation Consept MAP: By: Cristian Daniel Navarro Ocampo Business Management Sena Regional Tolima 2020

    Uploaded by

    Cristian Navarro
    Market segmentation is the division of the market into smaller subgroups that have common characteristics selected by marketers. It can be done geographically based on factors like region and city size, demographically based on age, sex and occupation, psychographically based on lifestyles, or based on psychological factors, sociocultural factors, product use, use situations, or desired benefits. The goal is to group customers with similar needs to better target products and marketing efforts.

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    © All Rights Reserved
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    business management

    MARKET SEGMENTATION CONSEPT


    MAP

    By: Cristian Daniel Navarro Ocampo


    Business Management
    Sena regional Tolima
    2020
    Market segmentation
    criteria for choosing
    is segments - ID
    Is the división of the market in to smaller factors - Sufficiency
    which have common characteristics , which were - Estability
    selected by the marketer. - Accessibility

    Segmentation geographic Variables that comprise Region, city size, área density werter

    age, sex, civil status


    Segmentation demographic Variables that comprise occupation

    Segmentation psychographic Variables that comprise Lifestyles

    it's divided in Segmentation psychological Variables that comprise need, motivation, personality, attitude

    Segmentation sociocultural Variables that comprise culture, region, social class, cycle sees
    family life.

    Segmentation related to use Variables that comprise usage rate, brand loyalty

    Segmentation by the use situation Variables that comprise time, objective. locality, person

    Segmentation for benefits Variables that comprise community, durability, economy.

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