A R EVIEW-BASED N ETWOR KIN G SITE

HISTORY:

• Yelp was founded in 2004 by Russel Simmons and Jeremy Stoppelman,

former PayPal employees.
• Headquarters are in San Francisco, California
• Yelp’s concept was originally designed to be an email based referral
network instead of review based!
• Simmons and Stoppelman came up with the idea for help after struggling to
find an online doctor referral.

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PURPOSE:

• Yelp is a social media networking site and app which allows

users to search, discover, find, and review tons of local
services and businesses.
• Yelp uses user’s location data to search relevant
establishments.
• Types of businesses include hospitality, food, and service
industry!
• Find and discover reviews on new places to eat, get your
hair cut, and even get your car fixed!

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POPULAR FEATURES:
Search bar and
category tabs
allow users to
Reviews

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restaurants, home
services, car

POPULAR Online Ordering

and Delivery
services, and
more!
Offered for a variety

FEATURES
of restaurants,
featuring pizza

“Hot and Featured page

New” allows users to
Businesses discover the latest
and trendy

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INTENDED AUDIENCE:
• Yelp is intended for mature users, looking to review or discover a business

U.S. Demographics of Yelp Users

% of Users

35.5
35
34.5
34
33.5
33
35%
32.5
32
33%
31.5
32%
31
30.5
18-34 34-54 55+

Age

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SOCIAL MEDIA CHARACTERISTICS

• Yelp is a networking site for communities to review a

large variety of establishments and businesses including
restaurants, hair salons, gyms, and even phone repair!
• Yelpers are encouraged to add photos to their reviews of
businesses
• Users can vote other reviews as funny, helpful, and useful
• Option to add photos to one’s review

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WHY CARE?

• Discover new places

• Take a peak at menus and photos of dishes
• Read honest reviews of establishments
• View Yelp star rating
• Yelp makes it easy to support local

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USES:
Benefits

Become a member of the community by writing reviews

Speak with others on the “Talk” forum

Discover local businesses and services

Easily order food directly to your home

Learn importance of supporting local

Leave your own review on an establishment

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BUSINESS USERS:

• Establishment owners can create a Yelp business account

• Can update current information on their business
• Allows business promotion
• Owners can see reviews clients leave
• Opportunity to respond to reviews
• Message members

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WHY ADOPT?

• Yelp is on online networking platform which brings

events, businesses, and conversations to its users
• Users have the ability to discover reviews and ratings
of establishments before using them
• Helps narrow down choices between businesses
• Easy way to discover new places
• Play a role in supporting local

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I USE ALMOST EVERYDAY

• As someone whose constantly busy, Yelp quickly

helps me find new places to try!
• I am able to narrow down choices by reviews,
photos, and ratings
• Yelp’s location feature allows me to search
businesses near me
• I love looking at photos of services before trying!
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REFERENCES

• [Yelp Logo] Stickpng. Retrieved 5/4/20 from https://

www.stickpng.com/img/icons-logos-emojis/tech-companies/yelp-logo

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THANK YOU
F O R F U RT H E R I N F O R M AT I O N P L E A S E
C O N TA C T M E AT:
SAPPLEG3@ASU.EDU

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