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CA 3
Renga Prasanth
1701721096158
 SYMBIOSIS
(Education sector)

◦ Symbiosis International University, officially Symbiosis International (Deemed University), is a multi-campus

private higher-education institute deemed to be university, headquartered in Pune, Maharashtra, India. The
university has 38 academic institutions spread over ten campuses in Bangalore, Hyderabad, Nagpur, Nashik,
Noida and Pune.

◦ The first institutions belonging to the Symbiosis Society were established in 1971 under the patronage of S. B.
Mujumdar, president and founding director of the Symbiosis Society, and were affiliated with the University of
Pune. In 2002, as part of a larger program to grant autonomy to institutions of academic excellence, the
Ministry of Human Resources Development conferred the deemed to be university status on three institutes
under Symbiosis Society, Symbiosis Institute of Computer Studies and Research, Symbiosis Institute of
Business Management (SIBM) and Symbiosis Society's Law College, which formed the Symbiosis International
University.

◦ The National Institutional Ranking Framework (NIRF) ranked Symbiosis 56 among universities in India in 2019
and 82 overall. Symbiosis Institute of Technology, its engineering college, was ranked 11 among private
engineering colleges by India Today in 2019.[13] It was ranked 42 among all engineering colleges in India by
◦ The objective of this advertisement is to welcome the
new comers to the college. The focus audience are the
student who completed their school and who are
looking for college for an undergraduate degree course.

◦ In this advertisement says about the benefit of joining

Symbiosis. It explains how the students will become
industry ready after studying in Symbiosis. The picture
of the campus is also there in the advertisement. The
course that are provided by the university is also
mentioned in the advertisement. The contact details
are also mentioned.

◦ This advertisement tells the audience to come and take

a visit at the campus. The advertisement overall is
structured properly and the contents are neatly
presented.
 BIG BAZAAR
(Retail sector)

◦ Big Bazaar is an Indian retail chain of hypermarkets, discount department stores, and grocery
stores. The retail chain was founded by Kishore Biyani under his parent organisation Future
Group, which is known for having a significant prominence in Indian retail and fashion
sectors. Big Bazaar is also the parent chain of Food Bazaar, Fashion at Big Bazaar
(abbreviated as fbb) and eZone where at locations it houses all under one roof, while it is
sister chain of retail outlets like Brand Factory, Home Town, Central, eZone, etc.

◦ Founded in 2001,Big Bazaar is one of the oldest[6] and largest hypermarket chains of India,
housing about 250+ stores in over 120 cities and towns across the country.

◦ Big Bazaar was founded in 2001 by Kishore Biyani, the founder and chief executive officer
(CEO) of the parent company, the Future Group.Indian actress Asin and the former captain of
Indian cricket team, Mahendra Singh Dhoni have previously endorsed for the fashion vertical
of Big Bazaar.
◦ The objective of this advertisement is to inform the
customers about the offer that is been taking place
for a short period of time.

◦ The advertisement depicts few products with its

prizes so that the customers will get some idea of
the prizes of other product. The cashback offer is
highlighted in the advertisement. The standard
colour of big bazaar (orange and blue) is used in the
advertisement. The mode of payment is mentioned
below in the advertisement.

◦ This advertisement makes the customers come

during the offer period and shop as much as they
can. The advertisement is well structured and the
informations are presents very neatly.
 MERCEDES BENZ
(Manufacturing sector)

◦ Mercedes-Benz is a multinational division of the German manufacturer Daimler AG, and the brand is used for luxury automobiles, buses,

coaches, and trucks. Mercedes-Benz is headquartered in Stuttgart, Baden-Württemberg, Germany. The name first appeared in 1926

under Daimler-Benz but traces its origins to Daimler's 1901 Mercedes and to Karl Benz's 1886 Benz Patent Motorwagen, widely regarded

as the first automobile.

◦ Mercedes-Benz traces its origins to Karl Benz's creation of the first petrol-powered car, the Benz Patent Motorwagen, patented in January

1886 and Gottlieb Daimler and engineer Wilhelm Maybach's conversion of a stagecoach by the addition a nana a petrol engine later that

year. The Mercedes automobile was first marketed in 1901 by Daimler Motoren Gesellschaft.

◦ The first Mercedes-Benz brand name vehicles were produced in 1926, following the merger of Karl Benz's and Gottlieb Daimler's

companies into the Daimler-Benz company. Mercedes-Benz has introduced many technological and safety innovations that later became

common in other vehicles. Mercedes-Benz is one of the most well-known and established automotive brands in the world, and is also the

world's oldest automotive brand still in existence today. For information relating to the famous three-pointed star, see under the title

Daimler Motoren Gesellschaft including the merger into Daimler-Benz. Mercedes-Benz traces its origins to Karl Benz's creation of the first

petrol-powered car, the Benz Patent Motorwagen, patented in January 1886 and Gottlieb Daimler and engineer Wilhelm Maybach's

conversion of a stagecoach by the addition of a petrol engine later that year.

◦ The objective of this advertisement is to inform the
audience about the product that has arrived newly. The
new product has to be introduced to the customers so
that they know that this product exists and they’ll know
about the features.

◦ The advertisement is in a blue black based theme that

enhances the look of the car. The car looks very
polished and looks super stylish. The feature about the
car and the reason you have to buy the car is mentioned
in the advertisement. The Benz logo is the right corner
of the advertisement and the slogan “The best or
nothing” is also mentioned.

◦ The advertisement as whole looks attractive, though it is

not colourful, it looks posh just like the brand and the
car. The advertisement looks very neat and classy.
 SAMSUNG
(Information technology)

◦ Samsung is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. It

comprises numerous affiliated businesses,most of them united under the Samsung brand, and is
the largest South Korean chaebol (business conglomerate).

◦ Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three
decades, the group diversified into areas including food processing, textiles, insurance, securities,
and retail. Samsung entered the electronics industry in the late 1960s and the construction and
shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following
Lee's death in 1987, Samsung was separated into four business groups – Samsung Group,
Shinsegae Group, CJ Group and Hansol Group. Since 1990, Samsung has increasingly globalised its
activities and electronics; in particular, its mobile phones and semiconductors have become its
most important source of income. As of 2017, Samsung has the 6th highest global brand value.
◦ The objective of this advertisement is to inform the
audience about the product that has arrived newly.
The new product has to be introduced to the
customers so that they know that this product exists
and they’ll know about the features.

◦ The backround is plain white with the picture of the

phone. The advertisement is for 2 products that is
Galaxy S9 and S9+. The cashback information in also
mentioned. The logo in the top right corner but there
is no slogan.

◦ The advertisement could have had the slogan and a

catchy phrase about the new product. The backround
could have been colourful because plain white is not
attractive enough. But otherwise the informations are
neatly structured.
 MEDPLUS
(Pharma sector)

◦ MedPlus was founded in 2006 by Dr. Madhukar Gangadi, a Wharton and Kurnool Medical
College alumnus and the company's first store was launched at Tilak Nagar, Hyderabad in
February 2006. Initially operating under the Aushadhi brand name, it was rebranded as
MedPlus after the opening of the first 48 stores.

◦ The company opened pharmacies in the western states of Gujarat and Rajasthan in 2007,
but had to shut down and exit operations due to recurring losses. It relaunched stores in
Ahmedabad, Gujarat in 2014.

◦ MedPlus started selling private label products in 2010 under brand names EatRite for Food
products, and Avelia and Urbania for personal care products. It also introduced a loyalty
programme.
◦ The objective of this advertisement is to
popularise the company. It is to make the
audience aware of the company.

◦ The advantage of this company is mentioned in

the advertisement. That is “Save 30% on
medicines” which is a very big advantage for the
company compared to the other companies. Few
information of the company are mentioned below.
And the app for the company is also available and
it is also mentioned below.

◦ The advertisement is overall very appealing and

neat. Even though its plain white, the doodles
adds element to the advertisement. And it is
properly structured.
 ICICI BANK
(Service sector)

◦ ICICI Bank Limited is an Indian multinational banking and financial services company headquartered in
Mumbai, Maharashtra with its registered office in Vadodara, Gujarat. As of 2018, ICICI Bank is the
second largest bank in India in terms of assets and market capitalisation. It offers a wide range of
banking products and financial services for corporate and retail customers through a variety of delivery
channels and specialised subsidiaries in the areas of investment banking, life, non-life insurance,
venture capital and asset management. The bank has a network of 5,275 branches and 15,589 ATMs
across India and has a presence in 17 countries.

◦ ICICI Bank is one of the Big Four banks of India. The bank has subsidiaries in the United Kingdom and
Canada; branches in United States, Singapore, Bahrain, Hong Kong, Qatar, Oman, Dubai International
Finance Centre, China and South Africa and representative offices in United Arab Emirates, Bangladesh,
Malaysia and Indonesia. The company's UK subsidiary has also established branches in Belgium and
Germany.
◦ The objective of this advertisement is to introduce
the customers about FD Xtra option. So that
people are aware of the exsistance of this option.

◦ The advertisement has the regular orange, red

and blue colour which are the standard colour of
ICICI Bank. There is a picture of a father and a
daughter who are looking happy. The options of FD
Xtra options are mentioned in the advertisement.

◦ The advertisement is very well structured but it

looks a bit dull. It could have been more colourful
or more elements could have been added.
THANK YOU