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  • Bba RM 605M: Unit Iii RURAL Marketing Experiences

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    This document discusses pricing strategies for rural marketing. It outlines learning objectives around understanding pricing concepts and policies, examining rural pricing strategies in relation to affordability compared to urban strategies, and discussing how pricing relates to other marketing mix elements and external factors. The document then introduces pricing strategies and discusses the affordability challenge in rural areas, differences between rural and urban pricing approaches, and taking an integrated pricing strategy approach.

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    RM 605 M 6

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    This document discusses pricing strategies for rural marketing. It outlines learning objectives around understanding pricing concepts and policies, examining rural pricing strategies in relation to affordability compared to urban strategies, and discussing how pricing relates to other marketing mix elements and external factors. The document then introduces pricing strategies and discusses the affordability challenge in rural areas, differences between rural and urban pricing approaches, and taking an integrated pricing strategy approach.

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    6 views5 pages

    Bba RM 605M: Unit Iii RURAL Marketing Experiences

    Uploaded by

    shivani
    This document discusses pricing strategies for rural marketing. It outlines learning objectives around understanding pricing concepts and policies, examining rural pricing strategies in relation to affordability compared to urban strategies, and discussing how pricing relates to other marketing mix elements and external factors. The document then introduces pricing strategies and discusses the affordability challenge in rural areas, differences between rural and urban pricing approaches, and taking an integrated pricing strategy approach.

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    © All Rights Reserved
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    of 5

    BBA RM 605M

    UNIT III
    RURAL Marketing Experiences

    Marketing Mix
    Dr. Navneet Rawat
    PRICING STRATEGY
    Learning Objectives

     Understand the concept, significance and objectives of


    pricing decisions.
     Identify the different pricing policies employed by firms.
     Examine the rural pricing strategy from the affordability
    perspective and distinguish it from the urban strategy.
     Explain pricing strategies based on different market
    segments
     Discuss pricing decisions in relation to distribution,
    promotion, environmental factors such as government
    policies, inflation, and competition and product lifecycle.
    PRICING STRATEGY
    PRICING STRATEGY
    Introduction

     Concept and Significance


     Pricing Objectives
     Pricing Policy
    PRICING STRATEGY

     Pricing Strategy – The Affordability Challenge


     Pricing Strategy – Rural Versus Urban
     Pricing Strategy – Integrated Approach

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