REVIEW

•What is a prescription
medicine?
•Give the three kinds
of prescription
GUESSING
GAME
 “TASTE
THE
FEELING”
 “I’M
LOVIN’
IT”
 “IT’LL
BLOWN
YOUR MIND
AWAY”
PROPAGANDA
 What? Messages used to persuade
you to believe something or to
To persuade you to: do something.
• Buy something
• Think something
• Do something Who?

Why? • Corporations
• Corporations
• Government
• Government
• Individuals
• Individuals
re?
h e
W How?
•Commercials •Speeches
•Packgaging •Stores There are 6 techniques for using
•Billboards •Internet
•newspapers •Everywhere!! propaganda that we will learn.
PROPAGANDA
TECHNIQUES
TESTIMONIAL
Using big
personalities such
as experts and
celebrities to
endorse a product.
ANOTHER EXAMPLE OF TESTIMONIAL
BANDWAGON
appeals attempt to
persuade to target
audience to join in and
take the course of
action that “everyone
else is taking”.
ANOTHER EXAMPLE OF BANDWAGON
 REWARDS
the customer gets
another product or
the same product
twice for the
purchase of the
original product.
 TRANSFER
used to stir the emotions
of the audience to win
their approval. This is
done by employing
symbols that the viewers
cherish and honor.
PLAIN FOLK
using ordinary
people or trying
to sound
ordinary to sell
something.
GLITTERING GENERALITIES
using language and
values deeply associated
with the audience without
supporting information
and reason. Common
notions used are family
values, peace, love and
freedom.
GROUP ACTIVITY
Group 1. Act Me Out
• Choose one propaganda technique used in advertising and act it.
Group 2. Identify Me
• Identify if what kind of propaganda technique is used in the
following pictures.
Group 3. Sing with Me
• Compose a song/jingle about the different propaganda technique
used in advertising.
INDIVID
UAL
ACTIVIT
IDENTIFY THE PROPAGANDA
TECHNIQUE USED
DO WE NEED TO BELIEVE IN
ALL PROPAGANDA THAT WE
SEE OR HEAR? WHY?
GENERALIZATION
Testimonial Bandwagon
Propagand
a
Reward Technique Transfer
s
Gliterring
Plain Folk
Generalities
EVALUATION:
Directions: Put a check if it is a technique in
propaganda and cross if it not.
1. Transfer
2. Bandwagon
3. Plain Folk
4. Rewards
5. Survey
KEY TO CORRECTIONS
1. /
2. /
3. /
4. /
5. X
ASSIGNMENT
Watch 3 commercials on the TV
commercial, then identify the
propaganda technique used.