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 Review On
NATIONAL
JUTE
By The Ministry of Textile

POLICY
and Jute, Government of
Bangladesh
Presented By: Team A5
2018
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TABLE
OF
CONTEN
TS

01 02
TECHNOLOGY
DEPENDENT
PRODUCTION AND
EXPANSION OF JUTE
FAIR PRICING
03
DIVERSIFICATION OF
JUTE PRODUCTS
AND JUTE SEEDS

04 05
MODERNIZATION OF
JUTE MILLS
MARKET EXPANSION
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TECHNOLOGY DEPENDENT
PRODUCTION & EXPANSION OF
JUTE & JUTE SEED
Implementation Period: 2018- 2023

JUTE PRODUCTION AREA- 46 DISTRICTS

SEED PRODUCTION AREA- 36 DISTRICTS
DECOMPOSITION AREA- 20 DISTRICTS

1000 METRIC TONS OF TLS JUTE SEED PROCUREMENT FROM FARMERS

AND DISTRIBUTION TO FARMERS.

7500 METRIC TONS OF SEEDS DISTRIBUTION FROM GOVERNMENT.

7.0860- 8.266 MILLION BELLS OF JUTE PRODUCTION.

CONDUCTING FARMERS TRAINING

QUANTITATIVE AND QUALITATIVE DEVELOPMENT OF JUTE PRODUCTION
Source(s): Department of Jute
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Name of the Number of
Jute Kind(s) kinds
Varieties developed

Desi 24

Tosha 15

Kenaf 04

Mesta 02

● NEW TECHNOLOGIES INTRODUCED

● FIBRE WASTAGE DUE TO WATER SHORTAGE ADDRESSED
● ADAPTABLE VARIETIES INTRODUCED
● GERMPLASM DEVELOPED
● CROP CULTIVATION SYSTEM source(s):
REVOLUTIONIZED
Bangladesh Jute Research Institute
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Fair
Pricing

Price of Value
Jute
Tossa: Tk. 1700-2400 per $1 in jute sector
maund (40 kg) =
Desi: Tk. 1400 - 1800 $4 in garments sector
per maund (40 kg)
[2019]

Export
Absence of fixed prices
discourage foreign buyers Source(s): The Financial Express
Jute Policy 2018
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Fair Article 6.2

Pricing Jute Policy 2018
Concerned Institutions
Ensures Fair Pricing To Ensure Fair Pricing

Government:
● Observing market demand 1. Directorate General of
Jute (DGJ)
2. Bangladesh Jute Mill
● Set prices at the beginning Corporation (BJMC).
BJMC owns 14 mills
of the year

● Proper value of products Non-Government:

3. Bangladesh Jute Mill
Association (BJMA)
● Collective power of farmers BJMA owns 17 mills
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Different Pricing Strategies

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➢ New sources of Jute Material
3. Diversification Production Shall Be Exploited.
➢ Building a “Design Institute” &
of Jute Products a “Design Preservation
Centre”
➢ Building a “Raw Material
Centre”
➢ Helping Entrepreneurs In
Policy Response by the
Government Of Bangladesh: Financing Through Commercial
(Jute Policy 2018, Section Banks.
6.3) ➢ Using Jute Geotex For Building
Roads and Damps.
➢ Increasing Usage Of jute Bags
For Product Packaging &
Transportation.
➢ Encouraging People To Use Jute
Papers & Visiting Cards In
Official Works.
➢ Creating A Brand To Sell
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Diversified Currently 88 organisations are producing

diversified jute products. ( 17 Govt. Owned )
Jute
Products
These Products Include:
(DJP)
Shopping bags, Hand Bags, Ladies Purse/Coin Bags, Laptop Bags,
File Cover/Office files, Shoes/ Slippers, Floor Mats, School/College
Bags, Office Bags, Wine/ Water Bottle Bags, Table Mats, Tissue
Box/ Jewellery Box, Cushion Covers, Caps/Hats, Show Piece &
Decorative Articles, Wallets, Jute Fabrics, Wall Hangers etc.
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10% of the total jute fibre consumption is accounted for DJP’s

usage.

Decorative & Household Fabrics 20,000 tons

Geo Textiles 30,000 tons Usage

Shopping & Handbags 60,000 tons(250 million units a
year) of
Floor Coverings 30,000 tons Jute
Composites and plastic 30,000-1,00,000 tons Fibre
reinforcement

All other textile end-uses both 30,000 tons

in DJP
industrial and consumer

Table: Usage of Jute in DJP (Source: Technical Paper: A Road Map For Jute)
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Products Export Export Export Export
performance performance performance performance
for for for for
July-June July-June July-June July-June
2011-2012 2012-2013 2013-2014 2014-2015

Jute and Jute 967.38 Mt 1030.61 Mt 824.49 Mt 868.53 Mt

Goods
Export Raw Jute 266.28 Mt 229.92 Mt 126.39 Mt 111.57 Mt

Performance
Jute Sacks 185.26 Mt 237.42 Mt 110.05 Mt 139.45 Mt
of DJP and Bags

Carpet 6.23 Mt 8.46 Mt 11.68 Mt 18.9 Mt

Jute Yarn 468.15 Mt 506.74 Mt 532.81 Mt 552.32 Mt

and Twine

Table: Export Performance of DJP(Source: Export promotion bureau, 2016)

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International
Strong
Clients for DJP
Association

Weak Association
Domestic Clients for National
DJP SMEs
Moderate

Local
Association
DJP Value
SMEs No Association Chain
Contracting Agent (Source: CARE,
Bangladesh)
Importers of
DJP Workers
Jute Fabrics
Jute Diversification Jute Millers
Promotion Centre & Spinners

Jute Producers
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Recommendations for enhancing
DJP
❏ We need to focus on producing high quality jute seeds and develop fashionable sorts of
jute and encourage adoption by farmers.
❏ We need to save the market of jute and jute goods to increase foreign pennies.
❏ Everyone should be encouraged about the use of DJPs.
❏ For the flourishing of diversified products made of jute, we must think of having
developed modern machineries and improving existing jute processing mills.
❏ Besides, we need to build the Management Information System (MIS) of the jute sector.
❏ Also we must increase interaction and institutional linkage amongst jute and jute seed
producers, traders, jute industries and Bangladesh Jute Research Institute for giving the
proper knowledge to jute farmers.
❏ We need to focus on establishing composite jute mills to grow high-quality fabric and
other diversified jute products from jute.
❏ Additionally it is vital to build up a skilled style institute to develop numerous styles of
jute and jute products to satisfy international demand.
❏ Lastly, all above along with that the government should prioritize the jute sector in the
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Modernization of Jute
Mills
The Policies in section 6.4:
1. Modernize jute mill to produce diversified and better-
quality jute products.
2. Increase technical ability of workers, engineers, and
managers.
3. Create diploma and degree courses in Jute technology.
4. Make Technology Upgradation Fund.
5. Effective source to buy raw materials
6. Reduce production cost to lower the loss.
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Modernization of Jute Mills

205 Jute Mills 1,56,549 6,63,000 Metric tons of Jute

Workers Products (Each year on
average)

5,35,878 Metric tons gets 6,63,000 Metric tons of Internal

exported (Each year on average) Consumption (Each year on
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Recommendation
s

Improving machine Improving labor Expansion of

efficiency and efficiency and Market
productivity productivity

Better Strengthening Further R&D

maintenance of Human Resource initiatives to
machinery Base substitute
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GLOBA $2.9B 3.9M
L
MARKE
PEAK VALUE IN
2011
TONS
PEAK PRODUCTION
Marketing value increased 24% IN
year to
2011
T by 18% year to year year

$2.7B
Revenue in 2018 going up by 4.6% from
2017
 JUTE CONSUMPTION (Tons)
Consumption
India 2.1M
of Jute
Bangladesh 1.4M 90% share of
global
consumption
Pakistan 91K

JUTE CONSUMPTION PER CAPITA (per 1000

persons)
Bangladesh 8154kg
5512kg
a avg.
India 1552kg

Pakistan 453kg

China 54kg

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Jute products witnessed a
healthy growth of 21.55% in
JUTE EXPORTthe first period of the fiscal
year.
Export Revenue ( July-
December 2019)
Raw Jute 88.62M

Jute yarn & twine 314.68M

Filaments and 61.13M

staple fibers Bangladesh dominated jute
export in 2018 , reaching
Sacks and Bags 58.72M 229k tons which was 79% of
total global export.
Others 49.66M
Export earning from jute
by EPB products during July-December
in FY19 was $421.02M
Export target for 2020 is
$824M www.bjmc.bd
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Promotional
Campaigns

AWARDS FAIRS TOURS

Government introduced BJMC setting Jute Minister of Textile
‘Bangabandhu Jute Stalls in Dhaka and Jute along with
Award’ to encourage International Trade BJMC Chairman went on
local marketers and Fair and National Germany-Finland tour
farmers announcing tk. Industrial Fair to inspect Green
25000 of monetary contributed greatly in Marketing of Jute
prize in 11 categories generating positive
response
 Article 6.5 23
Market Jute Policy - 2018
Mentions Market Expansion
Expansi
● Ensuring the right price of jute
on
products

● Increasing the market of jute in

domestic and international
sectors

● Establishing a good relation

between the stakeholders

● Taking initiatives to create a

BRAND of jute products of
Bangladesh

● Showing all that jute is more

eco-friendly than synthetic
fibers by mass media
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Marketing Development and Challenges
Promotion
● ‘The environmental ● Decreasing
friendliness’ of jute should be cultivable land
preached
● Lack of motivation
● MIS development
of farmers
● Jute bulletin collaboration with
MIS
● Scarcity of water (in
future)
● Prejudice regarding jute yarn
should be discarded by the ● International
enhancement of the product competition
pluses.

● Trade fairs with IJO staffs are

more successful if innovations
can be shown

● A demand-pull effect can be

achieved by addressing the Source: www.iosrjournals.org
THANK
S
Does anyone have any questions?