Enabling Technology (mobile)

New Digital Politic

Facts as a starting point
• Human is the most intelligent beings
• Human: physical one, a powerful mind, and a very delicate mental
capabilities
• Humans create changes (big and fundamental)
• Two kinds of revolution: Social and Technological
Enabling Technology
• An enabling technology is an invention or innovation, that
can be applied to drive radical change in the capabilities
of a user or culture. Enabling technologies are
characterized by rapid development of subsequent
derivative technologies, often in diverse fields.

• Equipment and/or methodology that, alone or in

combination with associated technologies, provides the
means to generate giant leaps in performance and
capabilities of the user.
7th Mass Media
• Print (books, pamphlets, newspapers, magazines, etc.) from the late 15th
century
• Recordings (gramophone records, magnetic tapes, cassettes, cartridges, 
CDs, and DVDs) from the late 19th century
• Cinema from about 1900
• Radio from about 1910
• Television from about 1950
• Internet from about 1990
• Mobile phones from about 2000

7th mass media – Tomi Ahonen

Why Mobile Phone
• It is the first personal mass media channel
• It is permanently carried
• It is always on
• It provides a built-in payment capabilities
• It is available at point of creative impulse, enabling user-generated content
• It is the first media with near-perfect audience data
• Only mobile phone captures social context of media consumption

7th mass media – Tomi Ahonen

Social Media Metrics
A Nielsen landmark study to understand how viewers watch the London Olympics across multiple
screens and how advertisers can maximise the effectiveness of their association with the broadcast
was launched in July 2012, bringing together broadcast TV ratings, online and mobile video views,
and engagement with content in apps and social media.

There are basically eight kinds of social media. They include:

• social networks where members build personal Web pages and connect with friends to share
content and communication;
• blogs that are essentially online journals;
• wikis that are communal in nature, allowing people to add information or edit content;
• podcasts that are actually audio and video files available free or through subscription;
• forums which are online discussions around specific issues;
• content communities such as Flikr (photos), videos (YouTube) and Digg (bookmarked links);
• microblogging which comprises social networking combined with bite-sized blogging where small
amounts of content (updates) are distributed online and through the mobile phone network (e.g. on
Twitter);
• location-based social networking sites (e.g. FourSquare) that enable users to find friends in the
neighbourhood or locate useful places of interest.
 Activity Streams
• According to Gartner, an activity stream is a publish-and-subscribe
notification mechanism that provides frequent updates to subscribers
about the activities or events they subscribe to (or "follow"). It can be a
feature of social networking environments that enables users to keep track
of the activities of others or a separate service that aggregates activities
across multiple sites or applications.

Context-Enriched Services
• Context-enriched services are those that use context (e.g. location, resence,
social attributes and other environmental information) to form compelling,
situation-aware and intuitive functions that anticipate and react to end users’
immediate needs.
Social Media on Politic
What do demonstrations on city streets in the Philippines in 2001, the election of Barack Obama as
President of the United States in 2008, the M-15 movement with their camps and demonstrations in Spain
in 2011, recently ,the Indonesian movement 212 and the Malaysian movement 812, all have in common
1. They have all used social media to help organize such protests and mobilize their responsible agents.
they all greatly exploited social media to establish communication networks and move towards their
objectives.
2. Today’s social media have helped make real the idea of a “global village”, first put forward by
communications theorist Marshall McLuhan in the 1960s, and suggests the claims of a “flat world” by
twenty-first century essay. Thomas L. Friedman, personal computers and the speed of the optic cable in
the transfer of information have marked the modern revolution and almost removed the limitations of
time and space
Social media’s quick development into an important way to influence society is part of the advancement of
information and communication technologies. The first noteworthy trend has been the evolution of the
Internet. The modern Internet is oft en called “Web 2.0”.
The central components of Web 2.0 are the different social media and social web communities. Invented by
Tim O’Reilly in 2005, the term “Web 2.0” is just a name for the evolution of Internet-based communications,
and it shows that networking and electronic interaction have advanced to the next level
Impact of Social Revolution to the Politic
• Social Revolution: a fundamental change in a society. It involves a shift in power in a
society. Revolutions occur when a number of people in a society feel discontent with
the current order and agree that change is necessary. (Definition by Study.com)
• Noted impact so far:
• Collaborative works (getting anything faster, bigger, more efficient)
• Shared knowledge, power, and productive capabilities become necessity
• Everything is connected
• Fast paced innovation
• Common digital format
• Openness as in Open Source, and Open Data
• Acting globally (your world is your R&D Departments)
• Real-Time Decision Making
(Summarized points from “Wikinomics” by Don Tapscott and Anthony D. Williams)
Research Question
• What is the new technology being used on Poitic Movement
• Who are their user
• When did they start to use this new technology (what is happened before they
used the tech?)
• Where are the politic suitable for this new tech to give best results
• Why did they decide to use the new technology (consider to compare facts on
new tech, old tech, advantages, disruptive nature, applications)
• How did they implement this new tech on politic