Nextdoor: Social

Networking
Platform
By: Cynthia Nieto Vargas

1
 Connects local communities and neighborhoods

Users communicate and interact with neighbors

What is the
Neighbors work together as a team to create a safe
purpose of and peaceful community

this social Users discuss important topics

media? Creates an engaging online community

Users can sell, buy, organize events, recommend

local services and businesses

2
Learn more about Nextdoor
by watching this video  https://vimeo.com/188176480
 o Daily Updates
o Local deal
Newsfeed advertisements
o Personal Support

What are the Popular

o Join groups

popular
Groups o Create a group
Features o See the latest

features? o Find and search

best businesses
and services
Businesse o Save and sort
s
recommendations
o View recent
conversations

3
Who is the
intended audience?
 Age group: 13 years and older
 Local communities
 Neighbors
 Family
 Friends
 Entrepreneurs

4
"Nextdoor" by Brian Gossett is licensed under 
CC BY-NC-ND 4.0

 Described as a “private social network for your

neighborhood” (Worthy, 2017) How does it fit
Instant access to connect online with local neighbors,
into the

communities, etc.
 Constantly used everyday by millions of active users characteristics
 Social engagement
of social
media?

Creative Commons: [Nexus 7 App Icon Grid] Ash Kyd. Flickr. Retrieved 4/4/20 from
https://flic.kr/p/dQLaR4. Licensed under CC BY 2.0 license
Nextdoor’s

75
current covered
percentage over
the country %

6
Why might we care about this social
media?

Encourages
Supports local Addresses
real-life
business and important
community
organizations issues
building

7
Why might we adopt
this social media?

 Keep an eye out for lost pets

 Help those in need
 Fight and prevent crime

Images are free for commercial use. No attribution required.

 What are the uses of this social media?

Selling and Buying

Sell or purchase items Real estate listings

Organizing Events
Host parties Start a book club

Get Recommendations

Review restaurants and businesses Promote your own business or ad

9
Would you use it? Why or why not?

I use it to keep myself

I am a current
updated with local
Nextdoor app user
news

I’ve collected
I’ve previously posted resources from local
about lost dogs neighbors for a non-
profit event

I have donated items to

I’ve asked for advice
people from my local
from neighbors
community

10

All images on this slide created by Cynthia Nieto

# of users # of recommendations # of Avg. # of Amount Estimated
business daily of value of
favorites messages Funding Nextdoor
sent raised

236,000 active Over 17 million 200,000 4 million $450 $2.1 billion

neighborhoods businesses million

Additional Information: Nextdoor

Statistics
11
 Percentage of neighborhoods that Nextdoor covers:
90%

50%

40%

Category 1 Category 2 Category 3 Category 4

Series 1 Series 2 Series 3

Series 1: UK (United Series 2: NL (Netherlands) Series 3: U.S. (United States)

Kingdom) 12
Thank you!
Cynthia Nieto Vargas
cnietova@asu.edu

13
References
 Smith, C. (2020, February 6). By the Numbers:
12 Interesting Nextdoor Statistics and Facts.
Retrieved April 4, 2020, from
https://expandedramblings.com/index.php/ne
xtdoor-statistics/
 Tran, T. (2018, November 5). Nextdoor App: A
Guide to Using the Neighborhood Social
Network. Retrieved April 4, 2020, from
https://blog.hootsuite.com/how-to-use-nextd
oor/#used
 Worthy, B. (2017, September 20). What Every
Marketer Needs to Know About Local Social
App 'Nextdoor'. Retrieved April 4, 2020, from
https://www.socialmediatoday.com/social-net
works/what-every-marketer-needs-know-about
-local-social-app-nextdoor

14