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Knoppers Presentation - Not Finished
Knoppers Presentation - Not Finished
communication campaign
for Knoppers in Bulgaria.
Made by:
Nikoleta Angelova
Emil Borisov
Damyana Dolzheva
Contents
0 What is Knoppers?
0 Confectionery statistics in Bulgaria
1
0Marketing environment.
2
0 Marketing environment.
3
05 4
Consumer behavior and trends
06
regarding the consumers. Marketing research (fieldwork in The Mall).
Analysis of the results.
What is
Knoppers?
Knoppers is a brand of wafer
sandwich filled with nougat
and milk creme, produced
by August Storck KG. Since
1983, Knoppers has been
available in Germany and
bordering European
countries, as well as
Australia, Vietnam, Russia
and, since 2017, the United
Kingdom
Confectionery statistics in Bulgaria
243.4
Mondelez Bulgaria Production
NestleBulgaria 119.6
Prestige 96
68.4
222 companies with top five companies holding 75
percent of the market. The annual turnover in the
sector is BGN 750.9 million ($403.7 million). The
Zaharni Izdelia Varna 58.8 industry is dominated by foreign companies -
Mondelez Bulgaria (former Kraft Foods) and Nestle
Bulgaria, holding about 48 percent of the market.
Den I Nosht Ltd
30.02
Consumer behavior and trends regarding the consumers.
01 02 03 04
Men Women
• Knoppers is more widely
• Lower interest rate. approved by women in the field
• Lower consumption of sweet survey in the mall.
food. • Higher consumption of sweets is
mainly by women, so the risk of
possible consumption of
Knoppers if it enters the
Bulgarian market is higher.
A questionnaire was
made to establish a
consumer preference
table.
1. 1. Does country of origing affect your product preference
decision? 28/30 said Yes
Column1 Column2
6.Do you
consider
the
package of
the
chocolate a
2. Do you like sweets? factor
30/30 said Yes when
buying it?
20/30 consider the package
7. If a
famous
celebrity
4. How often do you consume waffles? 20/30 consume 2-3 times advertices
a week a waffles
product,
will you be
tempted to
buy it?
16/30 said No
11/30 consume with dark 8. If our
5. With what type of flavour do you prefer?
flavour waffle was
sold in
Bulgaria,
will you try
it?
29/30 said that they will try it.
Conclusion
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