The Top 10

Enterprise
Technology
Trends
That Will Shape
2010 Technology
Spending
 Technology drives business:

• Productivity
• Efficiency
• Functionality
• Operations
• Creation

But most more importantly, technology allows for…

PROFIT.
Remaining on top of the latest advancements
in technology is crucial to keep a:

COMPETITIVE ADVANTAGE
The top trends in
IT spending for
2010 are:
CLOUD COMPUTING
 Cloud computing:
In 2010, Boeing will be talking to cloud
providers like Microsoft and Amazon about
where they can further leverage cloud
computing. For example, the Boeing online
store was developed in-house, but is
currently hosted by Amazon.
GREEN IT
 Going green with your technology:
Hertz has expanded company-wide
efficiency initiatives utilizing the Hertz
Improvement Process; their own version of
Lean/Six Sigma. They are eliminating wasted
time and resources from car and equipment
rental operations and administrative
functions, and cascading “best practices”
throughout their global organization.
In June 2009 FedEx was still building it
Colorado Springs data center. They
are upgrading their existing
information technology operation in
Colorado Springs and expect the
project to be completed in late 2010.
They anticipate the facility will qualify
for LEED certification when it’s
completed.
MOBILE
DEVICES
Cell phones and
laptops:
In September
2009 FedEx began
deploying 100,000
Motorola MC9500
handheld devices.
They will continue
to deploy the
devices over the
next few years.
VIRTUALIZATION
 Virtualization:
Cloud computing and
virtualization using
commercially
available solutions are
at the heart of
Morgan Stanley's
long-term IT
strategies, according
to David Reilly, the
firm's CIO of
Enterprise
Infrastructure.
Server and desktop
virtualization are
top priorities
in 2010.
SECURITY
COMPLIANCE
 Security compliance:

Aetna is constantly working

to identify best practices,
implementing process
improvements and listening
to their customers. They are
employing new
technologies to help them
better serve their
customers and members. In
November 2008 started
providing members with
the capability to transfer
data contained with their
carrier-provided PHRs to
Microsoft’s HealthVault
platform.
Proctor and Gamble
is working on their
global cyber-security
initiative. In August
2008 Procter &
Gamble selected
products and
services from IBM’s
Internet Security
Systems (ISS) division
to help.
IT COST
OPTIMIZATION
 IT Cost Optimization:
Boeing has been working to consolidate
their data centers. They began the project
with about 60 data centers and are down to
six as of December 2009. Their final goal is
to have three, which will create significant
cost reductions in the power drain.

As part of his effort to lower IT costs and

increase IT efficiency, Ehrlich and his team at
Chevron are in the midst of consolidating 100
global data centers down to 50, as well as
reducing the number of applications running
across those data centers and virtualizing
hundreds of servers.
OUTSOURCING

(and Insourcing)
 Benefits
of
Outsourcing:

Chevron is striving to cut the number of concurrent

projects by 20% and is looking to concentrate its IT
investments in three areas:
• accelerating business insight
• automating, optimizing and integrating their business operations
• and connecting people, processes and businesses
Software
as a
Service
(SaaS)

Over the course of 2010 and some of 2011,
Morgan Stanley has planned software-as-a-
service initiatives. The firm already uses SaaS for
e-mail archiving, some human resources
processes and some sales support and it recently
awarded a contract to an on-demand software
vendor for trouble ticketing.
"This shift is the first of what we expect will be
many traditional to on-demand transitions over
the next 18 months," he says.
SaaS
Boeing is evaluating the potential
use of SaaS within the company.
CIO John Hinshaw said, “I’m a
strong fan of Salesforce.com and
we are using it today and working
on some CRM apps for commercial
airplanes. For business service
applications it has real promise. It
really comes down to speed to
market and the time it would take
to develop internally.”
E-COMMERCE
 E-Commerce
E-commerce platforms
are a vital growth engine
for FedEx. For example,
FedEx uses Microsoft
Virtual Earth mapping
technology to provide
dynamic mapping
capabilities that help
customers find locations
faster and with more
refined information.
GRID COMPUTING
 Grid
computing:
An IT project in 2010 is the
growth of Morgan Stanley's
grid computing environment,
which includes the engines
that the firm uses to conduct
risk and analytic
computations. CIO of
Enterprise Infrastructure
Dave Reilly notes, "We set
ourselves a goal of being able
to provide 18,000 to 20,000
grid servers at a remote
computing site that will
dramatically reduce our
server cost."