Professional Documents
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Marketing Management: Buying Behavior
Marketing Management: Buying Behavior
Marketing Management
Consumer Behaviour
DCSMAT Vagamon,
2
Consumer Behaviour (continued)
Buying Behaviour
Marketing Management
Cultural
Social
Personal factors
DCSMAT Vagamon,
3
a. Cultural Factors
DCSMAT Vagamon,
4
a. Cultural Factors (continued)
DCSMAT Vagamon,
5
b. Social Factors
DCSMAT Vagamon,
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b. Social Factors (continued)
Marketing Management
b) Dissociative groups - those whose values or behavior an
individual rejects.
DCSMAT Vagamon,
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b. Social Factors (continued)
DCSMAT Vagamon,
9
b. Social Factors (continued)
• Family
– Family of orientation – orientation toward religion, politics
and economics and a sense of personal ambition
– Family Marketing
of procreation – Management
spouse and children
DCSMAT Vagamon,
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c. Personal factors
Life event -
Retirement Marketing Management , MBA 2017 - '19
DCSMAT Vagamon,
11
c. Personal factors (continued)
DCSMAT Vagamon,
12
c. Personal factors (continued)
Marketing Management
DCSMAT Vagamon,
13
c. Personal factors (continued)
Marketing Management
– Self concept
– Others’ self – concept
– Ideal self concept
DCSMAT Vagamon,
14
c. Personal factors (continued)
DCSMAT Vagamon,
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