BUSINESS

ENVIORNMENT
P R E S E N TAT I O N B Y:
VIVEK RAJAN
SAGER KUMAR
MD AADAB RAZA
S H A S H I A RYA
COMPANY PROFILE- XIAOMI

• FOUNDED- 6 APRIL 2010

• FOUNDER- LEI JUN
• HEADQUARTER- BEIJING, CHINA
• AREA SERVED- WORLDWIDE
• STORE VISITED- SELAQUI
• STORE OPENED ON- 29 OCTOBER 2018
 STRENGHTS:
WEAKNESS:
1.Launching of new products in market
1.Low brand Image
frequently.
2.Lack of quality in products.
2.Low selling price of products..
3.Poor service after sales support
3.Low selling price of products..
4.Misunderstanding as a Chinese brand
4.Effective promotion campaigns
5.Most phones are Dual/Triple sim phones

THREATS:
OPPORTUNITIES:
1.Oppo and Vivo are the two
1.Expansion
biggest competitors of the
2.Adopting offline sales channel. company.
3.Explore new and existing markets 2.Face strict government
with vast productline. regulations.
4.Low-end phones market has becoming 3.Loose leader strategy.
very competitive
4.Entry of new players.
INDUSTRY ANALYSIS
• THREATS OF NEW ENTRANT-LOW
• 1.Capital requirement is very high to compete in the market like huge manufacturing costs, high
research and development costs etc.
• 2. Barriers like patents make it difficult for new competitors, because the best methods are
patented.
• 3.Costumers loyalty towards existing brands.
• THREATS OF SUBSTITUTE PRODUCTS
• 1. The power of substitute product I moderate and it depends on the impact of substitute product.
• 2. Major threat is from substitute like apple’s iphone and other android devices.
• 3.When the economy is low the substitute for the smart phone is what we call the dumb phone
which is very cheap and can only be used for calling and messaging.
• BARGAINING POWER OF BUYERS
• 1.The power that customers have is rising because of the increasing number of choices in the
mobile telecommunication industry and very little differentiation of the products.
• 2. Low switching costs make it easy for customers to change the products they normally purchase.
• 3. Demand is highly senstitve to economy, buyers can delay buying new models until the prices
come down favorable to them.
INDUSTRY ANALYSIS
• BARGAINING POWER OF SUPPLIERS
• 1. As the leading mobile phone company in the industry they are in a very strong position when
bargaining with their suppliers.
• 2. Regarding software suppliers there are so many open source mobile operating that has the
good market share in the industry, so the suppliers would not want to lose such an illustrious
organization.
• 3. The other important factor is low bargaining power of suppliers is that there is intense
competition among suppliers act’s to reduce prices and producers.
• INTENSITY OF EXISTING RIVALRY
• 1. The primary competitors of Mi are smart phones running on android and the apple phones.
• 2. Despite market share loss, on a global basis, the number of active Mi users has increased
substantially through the years.
QUESTIONNAIRE
• NAME- MANOJ KUMAR
• EMAIL ID- doolaqul@gmail.com
• PHONE NO.- 9639896398
• NO. OF SUPPLIERS- VRP TENAMATICS
• NO. OF BUYERS- REGULAR CUSTOMERS
• STRENGTHS- ONLY AUTHORISED MI SELLER IN SELAQUI
• WEAKNESS- NA
• COMPETITION- EARLIER IT WAS SAMSUNG, NOW IT IS VIVO
• BUSINESS DURATION- SINCE 29 OCTOBER 2018
NAME- MANOJ KUMAR
D E S I G N AT I O N - S T O R E
OWNER
EMAIL ID-
DOOLAQUL@GMAIL.COM
PHONE NO.- 9638996389
D AT E O F V I S I T- 2 1
SEPTEMBER 2019