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  • Presented By:rajneesh Sharma Roll No:38

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    The document is a presentation about Amul products and marketing strategies. It discusses Amul's product portfolio for different consumer segments like kids, women, youth, and health conscious consumers. It also discusses Amul's competitors, strengths like being the largest milk brand in Asia, strong supply chain, and reputation. The presentation notes Amul's marketing strategies like moving consumers from loose milk to packaged milk and expanding product offerings. It also discusses defending against other cooperative milk brands and competing against companies like Britannia and Nestle through intelligent marketing.

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    The document is a presentation about Amul products and marketing strategies. It discusses Amul's product portfolio for different consumer segments like kids, women, youth, and health conscious consumers. It also discusses Amul's competitors, strengths like being the largest milk brand in Asia, strong supply chain, and reputation. The presentation notes Amul's marketing strategies like moving consumers from loose milk to packaged milk and expanding product offerings. It also discusses defending against other cooperative milk brands and competing against companies like Britannia and Nestle through intelligent marketing.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    Download as ppt, pdf, or txt
    26 views30 pages

    Presented By:rajneesh Sharma Roll No:38

    Uploaded by

    Rajneesh Sharma
    The document is a presentation about Amul products and marketing strategies. It discusses Amul's product portfolio for different consumer segments like kids, women, youth, and health conscious consumers. It also discusses Amul's competitors, strengths like being the largest milk brand in Asia, strong supply chain, and reputation. The presentation notes Amul's marketing strategies like moving consumers from loose milk to packaged milk and expanding product offerings. It also discusses defending against other cooperative milk brands and competing against companies like Britannia and Nestle through intelligent marketing.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 30

    Presented by :Rajneesh Sharma

    Roll no:38
    Kids
    Kids

    I. Amul Kool

    II. Chocolate Milk

    III.Nutramul Energy Drink

    IV. Amul Kool

    V. Millk Shaake

    7
    Womens
    Womens

    Amul Calci

    8
    Youth
    Youth

    I. UtterlyDelicious
    Pizza

    II. Amul Emmental


    Cheese

    III.Amul Cheese
    Spreads

    9
    Health
    HealthConscious
    Conscious

    I. Nutramul

    II.Amul Shakti Health


    Food Drink

    10
    Calorie
    CalorieConscious
    Conscious

    I.Amul Lite

    II.Sagar Skimmed
    Milk Powder

    III.Amul Lite Slim


    and Trim Milk

    11
    12
    Ice-cream Manufacturers

    Restaurant/Food Chains

    Milk Coffee Shop Chains

    Temples

    13
    Bakery & Confectionaries

    Pizza Retailers

    Snacks Retailers

    14
     AMUL is well known for its innovative hoardings. Find below a
    few:

    18
    19
     Products / brands  competitors
    Britannia , nestle.
    Britannia
    Nestle , Heinz
    Cadbury , nestle
    Pizza hut, dominos
     Largest milk brand in Asia. It is no. 1 in Asia and no. 2 in the
    world
     ✔ More than 30 dairy brands
     ✔ Market leader in ghee and butter with 85% market share
     ✔ Very strong supply chain
     ✔ Enjoys fine reputation. Though the company has grown so
    big, it never left its key
     players- the milk suppliers
     ✔ Quality with affordability
     Are extremely satisfied
     ✔ Moved from loose milk to packaged milk. Moving
    consumers from loose mil to
     packaged milk and then gradually moved them up the value
    chain i.e., the tetra packs.
     ✔ Being exposed to a brand, its natural for a customer to try
    more products. This the
     Umbrella strategy that Amul follows.
     ✔ Improved socio-eco conditions of the customers, has
    changed their lifestyle and thus
     the scope for product innovation has increased.
     Amul has to defend against Mahananda, Vijaya, Milma, and other
    cooperative milk
     brands
     ✔ Aggressive moves against Britannia, Nestle, Mother Dairy, Kwality
     ✔ Amul has a competitive sustainable advantage. This lies in the
    procurement part. Its
     ability to collect 7 million liters of milk from 2.6 million farmers and
    onvert it into
     Rs. 6 crore worth products and distribute them to 5 lakhs retailers is a
    tough job.
     ✔ Intelligent marketing

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