PESTLE ANALYSIS :-

Political : Political risks include government regulations,

network licensing.
Economical : Recession has negative impact on the
industry, falling mobile phone prices and call charge rates
with more utility.
 Social : Growing young population, change in lifestyle,
growth of internet based services.
Technological : Introduction of 5G services, IoT.
Legal : National Telecom Policy(no roaming charges).
Environmental : Strangling cables all over cities, Air
pollution by emitting unnecessary radio waves.
SWOT ANALYSIS
Strengths :
• Strong mobile growth, with latest technology being
offered at faster pace.
• Cost advantages.
Weaknesses :
• Customer retention power is quite low.
• A market strongly regulated by government.
• Difficult to enter because of requirement of huge
financial resources.
Opportunities :
• 4G and 5G services.
• Providing fibre connectivity.
• Digital India

Threats :
• Telecommunication policies.
• Environmental impact.