GLOBAL CULTURES

(In partial fulfillment of BC Subject under five years IMBA Course of

GLS University)

Subject: BUSINESS COMMUNICATION

to: Prof. CHINMAY GANDHI
SEM:2
CLASS:F3

School of Management
GLS University
 MADE BY:-
• PRIYA JAIN 16043
• JHANVI MODI 16072
• RIYA PATEL 16099
• HIMANI RATHI 16112
• PRIYA SHAH 16141
• LEENA SHEVKANI 16156
GLOBAL CULTURES
 INTRODUCTION
• We would like to introduce you to the countries
selected under this project.
 BRAZIL
• Federative Republic of Brazil
• largest country in both South America and Latin America.
• Fifth-largest country by both Area and Population.
• Portuguese as an official language and the only one in the
America.
• Its Amazon River basin includes a vast tropical forest
• Home to diverse wildlife
• Brazil's economy is the world's ninth-largest by nominal GDP
and seventh-largest by GDP as of 2015.
• Member of BRICKS group.
• Largest producer of coffee
 INDIA
• India, officially the Republic of India, is a country in South Asia.
• seventh-largest country by area
• second-most populous country and the most populous
democracy in the world.
• Home to the ancient Indus Valley Civilization and a region of
historic trade routes and vast empires
• Religions
• The world's seventh largest by nominal gross domestic product
(GDP) and third largest by purchasing power parity (PPP).
• India is one of the fastest-growing major economies.
• It faces a lot of challenges.
 AVERAGE HEIGHT
INDIA BRAZIL

• Male-5’5ft • Male-5’8ft
• Female-5ft • Female-5’2ft
 MEN FEMALE
AVERAGE Height (Feet &
Meters)
Weight in kgs

WEIGHT 5'-0"
5'-1"
50.8 - 54. 3
51.7 - 55.3
50.8-54.4
51.7-55.3
5'-2" 56.3-60.3 53.1-56.7
5'-3" 57.6-61.7 54.4-58.1
BRAZIL-
5'-4" 58.9-63.7 56.3-59.9
Male-72.7kg 5'-5" 60.8-65.3 57.6-61.2
Female-62.5 5'-6" 62.2-66.7 58.9-63.3
5'-7" 64.0-68.5 60.8-65.3
INDIA- 5'-8" 65.8-70.8 62.2-66.7
Male- 62kg 5'-9" 67.6-72.6 64.0-68.5
Female-50kg 5'-10" 69.4-74.4 65.8-70.3
5'-11" 71.6-76.2 67.1-71.7
6'-0” 73.0-78.5 68.5-73.9
6'-1” 73.3-80.7 73.3-80.7
6'-2” 77.6-83.5 77.6-83.5
 LANGUAGES
INDIA
• OFFICIAL LANGUAGE-
HINDI & ENGLISH
• About four hundred
languages each state having
people speaking different
languages according to
different religions.
BRAZIL
• OFFICIAL LANGUAGE-
PORTUGESE
• About 150 languages but had
3 languages as most commonly
spoken first Portuguese then
German then Italian.
 HOLIDAYS
INDIA BRAZIL

• No of gazette holidays -14 • No of gazette holidays-20

• They celebrate Independence • They celebrate Independence
day on-15th August. day on-17th September.
Republic day on -26th Republic day on-15th
January. November.
 JUDGEMENT
INDIA BRAZIL

• The people of brazil judge • The people in India judge

people on the basis of their people on the basis of their
ethics and behavior. appearance.
 BEHAVIOUR

INDIA BRAZIL

• Individuals do not like to say • They are frank and doesn’t

“No” be it verbally or non hesitate in saying “NO”.
verbally.
 HABBITS
INDIA BRAZIL

• They take off shoes inside the
house.
• Gifts of cash is generally
preferred by Indians.
• Gifts are not opened when
received.
• They do not remove shoes
inside the house.
• If invited to house they bring
flowers or a small gift.
• Gifts are opened when
received.
 SPORTS
INDIA
• India doesn't have any
national game.
• But Hockey and kabbadi are
most popular.
• They enthusiastically play or
watch cricket and field
Hockey.
• Even football has become one
of the popular sports in India.
BRAZIL
• Football is the national sport
of Brazil.
• Volleyball is also very
popular, other popular sports
include white water rafting,
paragliding, mountaineering
and wind surfing.
 MASS COMMUNICATION
INDIA
• Mass communication of India
consist of several different
types of Indian communication
media: television , radio ,
cinema, newspaper, magazines
and internet based website.
• TV is a media so powerful that
it can instantly mould public
opinion.
BRAZIL
• Brazilians are among the worlds
top users of social media.
• Facebook is the leading social
network.
• Internet access is not generally
restricted.
• Newspaper and magazines are very
difficult to find in brazil.
• Television is the most popular
media in brazil present in 95% of
the household.
 DINING ETIQUETTES
INDIA
• People generally eat their food
with hands.
• We eat light food in morning
and have heavy lunch and
dinner.
BRAZIL
• People generally eat their food
with fork and spoon only.
• Breakfast- skip it or have
light.
• Lunch-heavy(mid day dinner)
• Dinner-light(Jantar)
 MOURNING

India Brazil

• They wear white, navy blue • They wear black and purple
and black colour clothes. dress.

• They perform the rituals for 12 • They do not perform in any

days after death. rituals.

 CRIME RATE
INDIA BRAZIL

• In India there is a presence of • It is known as the worst place

crime but 3 times less than in the world for drugs, murder
Brazil. and other crimes.
 DRESSING
INDIA BRAZIL

• People in India wear all kind
clothes.
• All colors are preferred but
black is generally is avoided as
it is meant to be bad luck for
people.
• People in India are particular
about their dressing in
meetings.
• They wear all kind of clothes.
• They avoid purple and black
colour.
• They are not so particular
about wearing they wear semi
casuals
INDIAN ATTIRE
BRAZIL ATTIRE
 GESTURES
INDIA BRAZIL

• Waving hands over here is a • Waving hands side to side is

sign of going away or no. a sign of hello.
• In India it is common. • Over here not maintaing eye
contact is a sign of being
impolite.
• Indians are bad at appreciating
others. They take things done
by other people for granted.
• In India ok means approval or
acceptance.
• It means simply to give a
banana.
• They appreciate people by
pinching their ear lobes
between thumb and finger.
• It is equivalent to middle
finger.
• The “dar uma banane” or “give
a banana” is an extremely
offensive and rude gesture.
 CURRENCY
INDIA(Rupee) BRAZIL(REAL)
 CAPITAL

India Brazil

• New Delhi • Brasilia

• No of states-29 • No of states-26
• No of union territories-7
CAPITAL
 FAMOUS DISHES
India Brazil

• Each state has its own famous • Feijoada

dish. • Quindim (sweet)
For eg: Hyderabad’s Biryani • Cachaca (sugar cane juice)
Gujarat’s fafda jalebi • Brigadeines
Goa’s sea food etc.
 WEDDING DRESS
INDIA BRAZIL

• Brides wear saree or lehenga • They wear gown of floor

of red colour which is lengths.
considered to be auspicious for
Hindus.
• Groom wear shervani or kurta • Groom wear courts, blazers.
pyjama on their wedding.
 WEDDING RITUALS
India
• They celebrate it for 3 to 4
days.
• They believe in arrange
marriage.
• Around 100 to 10000 people
attend marriage.
Brazil
• Their wedding is completed in
a day.
• It’s their own decision.
• Very less people attend their
wedding.
 MUSIC
INDIA BRAZIL
• Music of India includes • Regional music styles
multiple varities of Indian influenced by African,
classical music, folk music European and American.
Filmy and Indian pop.
• It took around 500 years to
• Classical music tradition,
develop some unique and
including Hindustani music
original styles such as samba,
and carrnatic has a history
Boss nova , MPB etc.
developed over several years.
 FESTIVALS
INDIA BRAZIL

• The major festivals • The major festivals

celebrated In India are
diwali , bhaidooj, Ganesh
Chaturti, holi , Navratri ,
Rakshabandhan etc.
• Diwali is considered as
biggest festival.
celebrated in Brazil are
carnival passion plays ,
Bumba-men-bai (hit my bull)
and New year.
• Carnival is considered as one
of the biggest festive season in
Brazil.
FESTIVALS
 DANCE FORMS
INDIA BRAZIL

• Has thousands of year old • It is a place known for popular

traditions of fine arts and
classical and folk music and
dance.
• Bharatnatyam , kathak,
kuchipuddi,manipuri etc are
some of Indian famous dance
forms.
dances that contain the element
of African, Portuguese and
European dance forms.
• Samba , tango, lundu and other
dances are some of the famous
dances of brazil.
DANCE FORMS