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Communication Processes, Principles & Ethics: Knowell Alfonsocomeros
Communication Processes, Principles & Ethics: Knowell Alfonsocomeros
PROCESSES, PRINCIPLES
& ETHICS
knowell AlfonsoComeros
Sabi nga…
“It’s not always what you say but how you say it.”
-- sabi nga
Elements of Communication:
Message – What needs to be communicated
The FIVE C’s in communication:
• Courtesy
• Clarity
• Conciseness
• Concreteness
• Completeness
The FIVE C’s in communication:
Courtesy also known as politeness.
Ways to demonstrate courtesy:
• using polite words and tone to show respect to the receiver of the
message.
• applying tact and diplomacy
• developing the “WE” attitude using positive words instead of negative
• being considerate of the feelings of the receiver
• selecting gender-free terms
• responding promptly to important messages
The FIVE C’s in communication:
Clarity may involve correct word usage,
grammar, pronunciation, sentence
construction and delivery.
Messages which are unclear oftentimes do not
achieve their desired effect.
The FIVE C’s in communication:
Conciseness is saying what needs to be said in as
few words as possible. Avoid flowery words.
Remember:
“Our goal is to communicate and not to impress.”
-- yari ka
The FIVE C’s in communication:
Answer:
What, Who, When, Where, Why and How
Elements of Communication:
Channels
The choice of channel may depend on the availability, practicality,
and its impact on the receiver.
Channels:
• Telephone
• Radio
• Television
• Printed texts (books, newspapers, magazines, journals, posters, etc.)
• Communication technologies (smart phones, tablets, computers)
Elements of Communication:
Receiver
• Must have good listening and comprehension skills