Professional Documents
Culture Documents
Ethics N CSR
Ethics N CSR
Parul Sharma 01
Akanksha Pande 11
Nishidha 21
Neha Roy 31
Devyani Kute 41
Neha Saxena 61
O
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Ê is the code of moral principles and values that
governs the behavior of a person or group with respect
to what is right or wrong.
Ê ¦
sets standards as to what is good or bad in conduct
and decision making
Ê
deals with internal values that are a part of
corporate culture and shapes decisions concerning
social responsibility with respect to external
environment.
6
Ê ]aw often represents an ethical minimum
Ê Ethics often represents a standard that exceeds the
legal minimum
7
ë=tilitarian Approach
ëIndividualism Approach
ëMoral-Rights Approach
ëJustice Approach
orporate social responsibility (SR):
^ An obligation, beyond that required by the law
and economics, for a firm to pursue long term
goals that are good for society .
^ The continuing commitment by business to
behave ethically and contribute to economic
development while improving the quality of life
of the workforce and their families as well as that
of the local community and society at large.
^ About how a company manages its business
process to produce an overall positive impact on
society.
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è onducting business in an ethical way and in the
interests of the wider community
è Responding positively to emerging societal priorities
and expectations
è A willingness to act ahead of regulatory confrontation
è Balancing shareholder interests against the interests of
the wider community
è Being a good citizen in the community
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SR(corporate social responsibility)
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è Dor example, after 1945, TATA implemented social
welfare provisions for its employees that have since
become the legislative norm. Drom the perspectives of
customers, RS activities may include commitment to
product quality, fair pricing policies, and so.
è TVS Electronics was involved in SR during the
Tsunami to provide relief measures to the victims.
They have also participated with the government to
improve sanitation in a village called Tiruvidenthai.
Such initiatives will help in improving the conditions
of rural people.
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Ê an organizationǯs obligation to maximize its
positive impact on stakeholders and to minimize its
negative impact
Ê includes legal, ethical, economic, and
philanthropic (discretionary) dimensions
Ê The first criteria of social responsibility is economic
responsibility
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X All customers and employees are treated with dignity.
X Relationships with suppliers must be based on mutual trust.
X Belief in fair economic competition.
X Business can contribute to social reform and honor human rights.
SR behaviour can benefit the firm in several
Ways:
Ê It aids the attraction and retention of staff
Ê It attracts green and ethical investment
Ê It attracts ethically conscious customers
Ê It can lead to a reduction in costs through re-cycling
Ê It differentiates the firm from its competitor and can
be a source of competitive advantage
Ê It can lead to increased profitability in the long run
xidas 12/30/2010 29
Ê There is clearly an overlap between SR and business
ethics
Ê Both concepts concern values, objectives and decision
based on something than the pursuit of profits
Ê And socially responsible firms must act ethically
Ê The difference is that ethics concern individual
actions which can be assessed as right or wrong by
reference to moral principles.
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