PRODUCTION AND MATERIALS

MANAGEMENT
GROUP MEMBERS
 PRASHANT MAHADIK 25

 SALMAN MALKANI 26

 GANESH MONDKAR 27

 SANTOSH MORA 28

 HUMAID NATHEKAR 29

 ROHIT PADALKAR 30
CONTENTS
 ORIGIN
 INTRODUCTION
 ORGANISATION STRUCTURE
 SUPPLIERS
 LIST OF PRODUCTS
 STEPS IN PRODUCTION PROCESS
 PLANT LAYOUT
 MARKETING FUNCTION
 DISTRIBUTION NETWORK
 COMPETITORS
 CONCLUSION
 ORIGIN
 Kaira District Cooperative Milk Producers' Union Limited that
was formally registered on December 14, 1946.

 Amul started with two village cooperatives and 250 liters of milk
per day.

 The focus was on production by the masses, not mass production.

 The Kaira Union began pasteurizing milk for the Bombay Milk
Scheme in June 1948.

 By the end of 1948, more than 400 farmers joined in more village
societies.
INTRODUCTION
 The Kaira Union began with a goal, to ensure that its customers
received the full value for their money.

 Amul collects processes and distributes over a million liters of

milk and milk products per day.

 In 1964, the then Prime Minister Shri Lal Bahadur Shastri came
to inaugurate cattle feed factory owned by Amul near Anand.

 Amul has become a symbol of the aspirations of millions of

farmers.
ORGANIZATIONAL STRUCTURE
SUPPLIERS
 Ahmedabad Dist Coop Milk Producers’ Union Ltd

 Banaskantha Dist Coop Milk Producers’ Union Ltd

 Baroda Dist Coop Milk Producers’ Union Ltd

 Gandhinagar Dist Coop Milk Producers’ Union Ltd

 Kach Dist Coop Milk Producers’ Union Ltd

 Rajkot Dist Coop Milk Producers’ Union Ltd,

LIST OF PRODUCTS
 Bread spreads

 Cheese Range

 Mithaee Range

 UHT Milk Range

 Pure Ghee

 Infant Milk Range

 Milk Powders

 Sweetened Condensed Milk

CONT….
 Fresh Milk

 Curd Products

 Amul Ice creams

 Chocolate & Confectionery

 Brown Beverage

 Milk Drink

 Health Beverage

 Ready to Serve Soups

STEPS IN PRODUCTION PROCESS
PLANT LAYOUT
 AMUL plant is indigenously worked out with facilitation of various
production processes

 The total plot is nearly about 2.27 kms.

 The plant is engaged in producing milk, ice creams, milk powder and
ghee.

 Separate buildings are provided for varying product-manufacturing

departments.

 There are four production departments and packaging departments

pertaining to each product respectively.
Amul manufacturing
plant at Anand
DISTRIBUTION NETWORK
COMPETITORS
 There are two segments of competition:

 Organized segment

 Unorganized segment

 How Amul competes in the market?

 Quality products at low price

 Attractive packaging

 Excellent advertising
EMPLOYEES
 Sources of Recruitment

 Selection

 Training & Development

 Wage
& Salary
Administration

 Promotion & Transfer

Policy
CONCLUSION
To a milk producer – A life enriching experience

To a consumer – Assurance of having wholesome milk

To a mother – A reliable source of nourishment for her child

To the country – Rural development and self reliance