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Kotler MM 14e 01 Ippt
Kotler MM 14e 01 Ippt
Defining
Marketing
for the 21st
Century
Chapter Questions
Why is marketing important?
What is the scope of marketing?
What are some fundamental marketing
concepts?
How has marketing management changed?
What are the tasks necessary for successful
marketing management?
• Goods
• Services
• Events
• Experiences
• Persons
• Places
• Properties
• Organizations
• Information
• Ideas
Stated
Real
Unstated
Delight
Secret
Communication
Distribution
Service
Demographic Economic
Socio-cultural
Political-legal
Technological Natural
Production
Product
Selling
Marketing
Customers
Employees
Marketing Partners
Financial Community
People
Processes
Programs
Performance