PURPOSIVE

COMMUNICATION
GENERAL EDUCATION
Course Description

Writing, speaking, and

presenting to different
audiences and for various
purposes
Expectations:

1. The five skills of

communication are
studied and simulated in
advanced academic
settings , such as
conversing intelligently
on:
 Continuation…
a. A subjects to impart;
b. Reporting on group work or
assignments;
c. Writing and delivering a formal
speech;
d. Writing minutes of a meeting
and similar documents;
e. Preparing research or technical
reports; and
f. Making audio-visual
presentations
 General Objectives
1. To help the students become
problem-solver, change agents,
knowledge workers and creators
in Philippine Society.
2. To make students appreciate
and articulate individual and
societal concerns in the social,
academic, and corporate level.
 General Objectives
3. To encourage students to
appreciate and articulate social
issues and concerns in public
speaking.
4. To ensure that students
critically read and write texts
using old and new technologies.
 PURPOSIVE
COMMUNICATION
GENERAL EDUCATION
COMMUNICATIO
N IN THE 21ST
CENTURY
Chapter 1
Questions!
1. Why is communication
important to you?
2. Why is communication
important to society?
3. Why do you think
communication skills are
considered to be essential in
being good citizen?
 Fat Man and Little Boy
After victory in Europe, the Allied leaders (Truman, Churchill, Stalin, and Chiang Kai-
Shek) called for Japan’s unconditional surrender at the Potsdam Conference. The Allies
hoped they could avoid a land invasion of Japan and the slaughter that was bound to
follow. Initially, the Japanese government said nothing while they considered their
options. But when reporters hounded Prime Minister Kantaro Suzuki for an answer he
eventually uttered a single word, “mokusatsu.”
This choice of words is probably one of the most tragic decisions ever made. Depending
on context, mokusatsu has several meanings. What the Prime minister meant was “no
comment.” Unfortunately, the word was translated to the Allies as meaning “not worthy
of comment; held in silent contempt.” The Allies, particularly America, were utterly sick
and tired of Japan’s “kamikaze” spirit. They took the word as an insult of the highest
order and a rejection of their demands for peaceful surrender. You can guess what
happened next. Linguists have dubbed the incident “the world’s most tragic translation.”
A Confused Low-Level Drunk Ends The Cold War

Berlin was the temperature gauge of the Cold War—if you wanted to know how close
the world was to committing suicide, you just looked to the divided city. And in 1989,
things weren’t looking great for the communists. The Iron Curtain was crumbling.
Due to a legal loophole, hordes of East Germans were able to flee into Hungary and
cross into West Germany from there.
In response, the East German government decided to issue temporary permits
through the Anti-Fascist Wall (no, really, that was their official name for the Berlin
Wall) to appease any would-be defectors. Just to be clear, these were
intended to be temporary visas for a later, unspecified date—they were really only
lip service to placate the masses. However, they forgot to tell the guy who was to
deliver the news on live television.
 A Confused Low-Level Drunk Ends The Cold War

Gunter Schabowski was a low-level member of the politburo, with a drinking problem,
who stumbled into the spotlight on November 9, 1989. He was chosen for the press
conference because, as a relatively unknown figure, he carried no baggage. During the
press conference, he was either very sleep-deprived or very hungover (or both) and gave
a speech that Tom Brokaw described as “boring.” But then an Italian journalist asked
when the new visas would go into effect. Gunter stammered and sweated before
stuttering out, “immediately.” The room erupted into chaos, and Gunter only dug his
grave deeper by saying that everyone who already had a passport qualified for the visa
without needing to apply for a new one. Crowds flocked to the Wall, guards had no idea
what to do because of conflicting orders, the barriers came down, the Cold War ended,
and it was all because somebody didn’t properly brief a low-ranking drunk.
Communication
“Commun”- something in common
“Ication”- understanding

A common understanding of
something.(Chase& Shamo,
2013,p6)
Communication
“The simultaneous sharing and
creating of meaning through
human symbolic interaction”
Chase& Shamo, 2013,p7)

“Communication as the process of

creating and sharing meaning by
using verbal and nonverbal
symbols in varied contexts”
Communication

“ The art of communication is the

language of leadership
-James Humes
TRUE OR FALSE?

Communication is a simple
process?
Real Question?

Is the idea one has expressed is

truly understood by another?
Communication
Breakdown happen in
every part of the globe
and these have led to a
plethora of problems.
Effective Communication can:

1.breach peace
2. spark revolutions
3. affect change in government
In teaching writing, we are not simply
offering training in useful technical skill
that is meant as a simple complement to
the more important studies of other areas.
We are teaching a way of experiencing the
world, a way of ordering and making sense
of it”
The line at our local post office
was out the door, and seeing
that only one postal worker was
on duty, the customer were
getting testy, To help hurry
things along, a customer called
out”, How can I help you go
faster? The postal worker
yelled back, “Go home!”
COMMUNICATIO
N MODEL
Chapter 1
1. Aristotle’s Model of
Communication
2. Shannon- Weaver’s Model
of
Communication
3. Osgood- Schramm Model of
Communication
4. White’s Stages of Oral
Communication