WEEK 3

Inside the Entrepreneurial

Mind

ITE-6301 Technopreneurship
Week 3: Inside the Entrepreneurial Mind
Module Learning Outcomes:
By the end of this module, a student is able to:
1. Explain the difference among creativity, innovation and
Entrepreneurship.
2. Describe why creativity and innovation are such an integral part
of entrepreneurship.
3. Understand how the two hemispheres of the human brain
function and what role they play in creativity.
4. Know the barriers to creativity.
5. Explain how entrepreneurs can enhance their own creativity.
6. Describe the steps in creative process.
7. Discuss the techniques for improving the creative process.
 Inside the
Topics Covered

Entrepreneurial
• Creativity, Innovation and
Entrepreneurship

Mind
• Creative Thinking
• Barriers to Creativity
• Enhancing Organizational and
Individual Creativity
• Steps in Creative Process
• Techniques for Improving the
Creative Process
Lets Answer Some Key Questions
Explain the difference among creativity, innovation and
entrepreneurship?
Describe why creativity and innovation are such an integral part
of entrepreneurship.
Understand how the two hemispheres of the human brain
function and what role they play in creativity?
What are the barriers to creativity?
How entrepreneurs can enhance their own creativity?
Describe the steps in creative process.
Discuss the techniques for improving the creative process.
INTRODUCTION
Entrepreneurship is the ability to create new
and useful ideas that solve problems and
challenges people face everyday.
Entrepreneurs achieve success by creating
value in the marketplace when they combine
resources in new and different ways to gain a
competitive edge over rivals.
CREATIVITY, INNOVATION
&ENTREPRENEURSHIP
Creativity involves generating something from nothing.
Entrepreneurship is a constant process that relies on
creativity, innovation and application in the
marketplace.
Entrepreneurship is the result of a disciplined, systematic
process of applying creativity and innovation to needs and
opportunities in the marketplace.
Entrepreneurs are those who connect their creative ideas
with the purposeful action and structure of a business.
“CREATIVITY”
A NECESSITY FOR SURVIVAL
Creativity and innovation are integral parts of
entrepreneurship.
Entrepreneurs require to cast off the limiting assumptions,
beliefs and behaviors and to develop new insights into the
relationship between resources, needs and values.
Entrepreneurs must always be on guard against traditional
assumptions and perspectives about how things ought
to be.
A paradigm is a preconceived idea of what of the world is,
what it should be like, and how it should operate.
These ideas become so deeply rooted in our minds that
they become immovable blocks to creative thinking.
CAN CREATIVITY BE TAUGHT?

Research shows that anyone can learn to be creative.

“Every person can taught techniques and behaviors

that help them generate more ideas”. Says JOYCE
WYCOFF

“Innovation and creativity are not just for artists”. Says

WYCOFF
CREATIVE THINKING
LEFT BRAIN: RIGHT BRAIN:
BARRIERS TO CREATIVITY
Searching for the one “right” answer.
Focusing on “being logical”.
Blindly following the rules.
Constantly being practical.
Viewing play as frivolous.
Becoming overly specialized.
Avoiding ambiguity.
Fearing looking foolish.
Fearing mistakes and failure.
Believing that “I’m not creative”.
 ENHANCING ORGANIZATIONAL
CREATIVITY
Entrepreneur must establish an environment in which
creativity can flourish for themselves and for their workers.

DEVELOPING A CORPORATE CULTURE THAT BOTH FOSTERS

AND REWARDS CREATIVITY IS CRITICAL BECAUSE COMPANIES
MUST BE ABLE TO CHURN OUT INNOVATIONS AT A FAST PACE
SINCE TECHNOLOGY HAS SHORTENED PRODUCT LIFE CYCLES.

Entrepreneur can stimulate their own creativity and

encourage it among workers by:
Embracing Diversity .
Expecting Creativity.
 ENHANCING ORGANIZATIONAL CREATIVITY
(cont.)
Expecting And Tolerating Failure.
Encouraging Curiosity .
Viewing Problems as Challenges.
Providing Creativity Training .
Providing Support .
Developing a Procedure For Capturing Ideas.
Rewarding Creativity.
10 SecretsFor Leading Creativity
Leaders of innovation has identified the following
characteristics:
They Think.
They are Visionaries.
They Listen To Customer.
They Understand How To Manage Ideas.
They are People Centred.
They Maintain a Culture Of Change.
They Maximize team Synergy, balance and focus.
They hold themselves and others accountable for extremely
high standard of Performance.
They Refuse to take ‘’no’’ for an Answer.
They Love what they do and fun doing it.
Enhancing Individual Creativity
Techniques of en hancing individual Creativity

Allow Yourself To Be Creative.

Recognize The Creative Power of Mistakes.
Keep A Journal Handy To Record Yours Thoughts And Ideas.
Listen To Other People .
Talk To A Child.
Keep A Toy Box In Your Office.
Read Books On Stimulating Creativity OR Take a Class On Creativity.
Take Some Time Off.
THE CREATIVE PROCESS

1. Preparation:
This step involves getting the mind ready for creative thinking. Preparation might
include a formal education , on-the job training, work experience , and taking
advantage of other learning opportunities.
2. Investigation:
This step requires developing a solid understanding of the problem or situation ,
decision on hand. To create new ideas and concepts in a particular field , an
individual first must study the problem and understand its basic components.

. 3. Transformation:
Transformation involves viewing the similarities and the differences in the
information collected . This phase requires two types of thinking:
convergent thinking.
divergent thinking.
THE CREATIVE PROCESS (cont.)
4. Incubation:
The subconscious needs time to reflect on the information collected. To an
observer , this phase of the creative process would be quite boring; it looks as though
 nothing is happening. Incubation occurs while the individual is away from the problem,
often engaging in some totally unrelated activity.

5. Illumination:
 This phase of the creative process occurs at some point during the incubation stage
 when a spontaneous breakthrough causes ‘’the light bulb to go on’’.it take place after
five minutes _or five years. In illumination stage , all the previous stages come to
produce the ‘’Eureka factor’’-the creation of the innovative idea.

 6. Verification:
 Validating the idea as accurate and useful, for entrepreneurs, may include
conducting experiments, running simulations, test marketing a product or service,
establishing small-scale pilot, programs and other activities designed to verify that
the new idea will work and is practical to implement.

 7. Implementation:
 The focus of this step is to transform the idea into reality. Plenty of people
come up with creative ideas for promising new products,but most never take them
beyond the idea stage. What sets entrepreneurs apart is that they act on their ideas.
Techniques For Improving The Creative Process

BRAINSTORMING:
A process in which a small group of people interact with very little structure with the goal of producing a large
quantity of novel and imaginative ideas.
FOR BRAINSTORMING SESSION TO BE SUCCESSFUL ,ENTREPRENEUR SHOULD FOLLOW THESE GUIDELINES:

Keep the group small- five to eight members.

Company rank and department affiliation are irrelevant.
Limit the session to 40 to 60 minutes.
Appoint someone to the job of recorder.
Use a seating pattern that encourages communication and interaction.
Through logic out the window.
Encourage all ideas from the team, even wild and extremes ones.
Establish a goal of quantity of ideas over quality of ideas.
Forbid evaluation or criticism of any idea during the brainstorming

‘’ Sometimes you get a brainstorm ,

sometimes you just get the clouds.’’.
Techniques For Improving The Creative Process
• Encourage participants to use ‘’idea hitch-hiking’’, building new ideas on those already suggested.
• Mind-Mapping
• A graphical technique that encourages thinking on both sides of the brain, visually displays the various
relationships among ideas, and improve the ability to view a problem from many sides. The Mind-mapping
process works this way:
• Start by writing down or sketching a picture symbolizing the problem or area of focus in the center of a
 large blank page.

 •Write down every idea that comes into your mind, connecting each idea to the central picture. When
 the flow of ideas slows to a trickle, stop! don’t try to force creativity.

•Allow your mind to rest for a few minutes and then begin to integrate the ideas on the page into a mind
map.

 Rapid Prototyping :

The process of creating a model of an idea, enabling an entrepreneur to discover flaws in the idea
to make improvements in the design.

The three principles of rapid prototyping are the three R’s : Rough Rapid
Right
Protecting Your Ideas

Patents
A grant from the federal government’s Patent and Trademark Office
to the inventor of a product, giving the exclusive right to make, use,
or sell the invention in this country for 20 years from the date of
filing the patent application.
Patent Process
The patent process:
Establish the invention’s novelty.
Document the device
Search existing patents
Study search results
Submit the patent application
Prosecute the patent application
Copyright
An exclusive right that protects the creators of
original works of authorship such as literary,
dramatic, musical and artistic works.
Registering copyrights does give creator greater
protection over their work.
A valid copyright on a work lasts for the life of the
creator plus 7 years after his or her death.
CRUX:
•Creative process is a tenant of the
entrepreneurial experience . Creativity
results in value and value provides a
competitive advantage. Entrepreneur
protects their creative ideas with patents,
trademark and copyrights to sustain a
competitive edge.
END