PEACOCK SOLAR Assignment #1

LEAD GENERATION TOOL

FOR B2B STARTUPS
Email Marketing: Free tool: Mailchimp
Blogs: Free Tool: WordPress
Social Media Platforms: Free Tool: Hootsuite
Organic Search Marketing: Free Tool: Google Analytics for monitoring, 
Google Keyword Planner for optimization.
Online Referrals: Free Tool: GrowSurf
Reviews: Free Tool: G2Crowd
Creating Landing pages: Free Tool: ButtonOptimizer
Valuable content like e-book covers, posters etc: Free Tool: Canva
Videos: Free Tool: Biteable
LEAD GENERATION TOLL
FOR B2C STARTUPS
Hootsuite This software is great for management and analytics when
it comes to your social media channels.
WordPress For blogging and CMS.
Wistia For creating videos and tracking video data
Klaviyo is an e-Commerce- oriented email management software
that comes with a fairly generous free level of 250 contacts and 500
emails.
Wix Free Similar to Wordpress with greater customization
HubSpot Free Great CRM tool
Google AdWords Keyword Planner tool is a free-to-use feature
within Google AdWords for building strong keyword lists.
STRATEGY FOR LEAD
GENERATION (B2B)
Lead generation tools help to collect data on the prospects. Before coming down
to any tool to select for lead generation it is important to know about the target
customers so that the strategy is effective. Leadfeeder tells you what companies
visit your website, even if they never fill out a form or contact you and gives their
contact details. A 14-day free trial is available with paid plans starting at
$55/month so it can used effectively with little investment.
If we look at Chief Marketer’s data, we’d conclude that email marketing is the
most effective channel for B2B lead and according to Hubspot’s study of the best
B2B lead sources, we’d conclude that SEO is the best (identifiable) lead generation
channel.
Therefore Mailchimp can be used effectively to create automatic emails and the
email details could be gathered by Leadfeeder. Then using a free tool to reel users
in can help to generate more conversions. Software's like Hubspot free and Crazy
Egg can be used to accomplish the task. Crazy Egg offers a free tool on its website
that promises to “Make your website better. Instantly.” All you have to do is type
in your email address and hit the button to get your heatmap, which promises
better website performance instantly.
STRATEGY FOR LEAD
GENERATION (B2B)
(CON’T)
With better website experience and using Sign up options which will offer
them personalized list of recommendations on how they can use Peacock
Solar products there will be a huge database of companies which can be
used from time to time to generate leads.
Additionally, re-engagement email campaigns can be run once the email
database has been created and targeted to people who have not responded
to previous emails and promotional offers can be offered in form of discounts
to get them to purchase the product.
However amidst all this it is important to create content that reaches out to
the needs of buyer personas and create segmented campaigns designed to
bring them on board. Peacock Solar can reach these unique audiences in
search via keyword targeting and social platforms like Facebook and
LinkedIn which will allow to pinpoint the most relevant audience niches.
REASON FOR THE
EFFECTIVENESS OF
STRATEGY
The strategy is effective as it uses the mot popular medium of lead
generation and therefore will reach more customers in the
awareness stage.
With little investment this particular strategy can be carried out
thus giving high ROI.
Once the process is automated it requires little human intervention
thus reducing burden to do routine mundane tasks.
Can be carried out instantly by taking inspiration from other
companies.
KEYWORDS ON SOCIAL
MEDIA PLATFORMS
THANK YOU