2.

1 ONCE ATTENDANCE IS
COMPLETED. NO ATTENDANCE
WILL BE ENTERTAINED
AFTERWARDS.
3- FOR QUESTIONS YOU SHOULD
USE THE OPTION OF CHAT IN LAST
10 TO 15 MINS.
4- ALL THE VIDEOS WILL BE
RECORDED FOR THE OFFICIAL
DOCUMENTATION.
5- PUT YOUR COURSE PACK ALONG
WITH.
IMPORTA Instructions for Online
NT Classes
DR. HASSAN SOHAIB MURAD (Late)
 Principles of
Management
Section QCA

CR
ABDULLAH ARSHAD
@ 0344 0466655
FOR UPDATES

numan.aslam@umt.e
Email
du.pk
 PREVIOUS
TOPICS
Types of Strategies
• Corporate
• Competitive
• Functional
How are Corporate Strategies Managed?

BCG Matrix

Growth-share Matrix is a portfolio-

planning method that evaluates a
company’s SBUs in terms of market
growth rate and relative market
share.
BCG MATRIX
 Analyzing Current SBU’s
Boston Consulting Group Approach

Relative Market Share

High Low
Stars Question Marks
Market Growth Rate

• High growth & share • High growth, low share

High

• Profit potential • Build into Stars/ phase out

• May need heavy • Requires cash to hold
investment to grow market share

Cash Cows
Dogs
Low

• Low growth, high share

• Established, successful • Low growth & share
SBU’s • Low profit potential
•Produces cash
 Problems with BCG MATRIX

• Difficulty in defining SBUs and

measuring market share and growth
• Time consuming
• Expensive
• Focus on current businesses, not
future planning
SWOT Analysis
OVERVIEW OF ALL THE TOPICS
1.Management and its functions along with inputs
and outputs. LQ.
2.Manager, its types, skills and roles. SQ.
3.What can a great boss/manager do? LQ/SQ.
4.10 Lessons learnt from 500 books. LQ.
5.History of Management. LQ.
6.Fayol’s 14 Principles of Management. LQ.
7.Decision making process in Management. LQ/SQ.
8.Planning, Formal planning and why managers
plan. SQ.
9.Goals and types of goals. LQ/SQ.
10.Plans and types of plans. LQ/SQ.
11.Traditional Goal Setting and MBO. SQ.
12.Steps in MBO. LQ.
13.Strategic Management Process. LQ.
14.Types of Strategies. LQ/SQ.
OVERVIEW OF QUESTIONS.