Presentation

on
Godrej Consumer
Products

Submitted To: Mrs. Submitted By: Raghav

Geetika Agarwal
Era
STUDY OBJECTIVE
• To study the marketing strategies of GODREJ
INDUSTRIES and how they implemented it for their
Consumer Products.
• T o know about the different Consumer product
varients and to study the segmentation, targeting
and positioning.
• To know about the recent trends that Godrej has
been using to promote their Consumer Products in
market.
COMPANY PROFILE
The Godrej Group is an Indian conglomerate headquartered in
Mumbai, Maharashtra, India ,managed and largely owned by the
Godrej family. It was founded by Ardeshir Godrej and Pirojsha Godrej
in 1897, and operates in sectors as diverse as real estate, consumer
products, industrial engineering, appliances, furniture, security and
agricultural products. Subsidiaries and affiliated companies include
Godrej Industries and its subsidiaries Godrej Consumer Products,
Godrej Agrovet, and Godrej Properties, as well as the private holding
company Godrej & Boyce.

 Established in 1897 :Founders - Ardeshir Godrej, Pirojsha

Godrej.
 One of India‟s most trusted brand, Godrej enjoys the
patronage and trust of over 470 million Indians every single
day for over 100 years.
 7 major companies with interests in real estate, FMCG,
industrial engineering, appliances, furniture, security and
agricare .
 Turnover crosses 2.6 billion dollars.
Competition of Godrej
Consumer Product
Limited
 HUL
 Black Rose
 L'Oréal
 Gillette
 Palmolive
 Old Spice
 Procter and
Gamble
 ITC Limited
Market Growth as compare to
Competitors
Bloomberg Report 2010-2017
SWOT ANALYSIS OF
GCPL
 Strengths
 Leader among India’s FMCG
companies
 Some brands in 100 most
trusted brands
 Presence in more than 80
countries
 Over 1,300 full-time employees
 Widespread distribution network
across India
 Recognized Godrej Research
& Development Centre
 Opportunities
 Tap rural markets and
increase penetration in
urban area
 Mergers and acquisitions to
strengthen the brand

 Weaknesses
 Market share is limited due to
presence of other strong FMCG
brands
 Godrej products has stiff
competition from big
domestic players and
international brand
 Threats
 Intense and increasing
competition amongst other
FMCG companies
 FDI in retail thereby allowing
international brands
 Competition from unbranded
and local products
 PRODUCT
 PROFILE
Godrej Consumer Product Ltd. Produces 30 different
types of FMCG products

Godrej Godrej Godrej Godrej Godrej

Good Night Expert Darling Cinthol No.1
Godrej B Godrej Godrej Godrej Godrej Hit
Blunt Protekt aer Frika

Godrej Godrej HIT Godrej Godrej Godrej

Issue Nupur Ilicit Color Cuticura
Godrej
Godrej Ezee Godrej Godrej Godrej
Soft and
INTECTO Stella mitu
Gentle
Godre Godrej
Godrej Godrej Godrej
j Touch of
919 Renew Tura
Pamel Silver
agran
t

Godrej Godrej
Godrej Godrej Godrej
Liquid Good
Villeneuve Roby Renew
Blonde Night
 Net Profit Margin
during  2017 -
Gross profit 16%
margin during  2016 -
 2017 – 14%
20%  2015 -
 2016 – 14%
17%Current Current Working
 2015Assets
– Liabilities capital
16%
Mar-17 1590.84 1527.96 62.88
Working Capital
Mar-16
Analysis1215.97 1200.25 15.72
Mar-15 1358.78 1529.91 -171.13

Analysis
Ratio
Debt Equity
Debt Equity Debt Equity
Ratio
Mar-17 0 4397.93 0
Mar-16 0 3823.25 0
Mar-15 0 3383.05 0
Market Share
GCPL eyeing 25% market share in hand sanitizer segment.
FMCG major Godrej Consumer Products (GCPL) is targeting a
25 per cent market share in the hand sanitizer segment this
fiscal, a top company official said. The company has launched
several products, including sanitizers, wet-wipes and hand-
wash under its brand Protekt, with an aim to get a grip on the
hand hygiene market. "The sanitizer market is over Rs 25
crore...We are eyeing a 25 per cent share in this fiscal," GCPL's
Executive Vice-President Marketing Tarun Arora told reporters
here today, after launching 'Freedom to Touch' campaign for
its product.

Godrej Consumer Products Ltd (GCPL) had organized an

analyst meet to discuss FY08 results and its future strategies.
The key highlights of the meet are listed below:

GCPL - the second largest toilet soap player in the country,

recorded 15.9% yoy growth in net sales at Rs11bn during
FY08, driven by strong 19.8% yoy growth in toilet soaps and
21.4% in hair color segment. About 25% of the company's
turnover is from international business, which includes its past
acquisitions, exports,
Segments Q4 FY08and joint
Q4 FY07 venture
yoy (%) - Godrej
FY08 SCA Hygiene
FY07 yoy (%)
Ltd.
Soaps 1,260 1,179 6.9 5,690 4,751 19.8
Hair Colour 697 535 30.4 2,518 2,074 21.4
Toiletries 624 612 1.9 2,230 2,149 3.8
Segmental
Liquid Detergents break-up 67 53 26 385 388 -1
Godrej Brands 2,648 2,379 11.3 10,823 9,362 15.6
By products sale 70 39 80.6 203 153 32.9
Total 2,718 2,418 12.4 11,026 9,515 15.9
 FINACIAL
OVERVIEW
Financials Rs (in
Crores)
For the year 08/0 07/0 06/0 05/0
3 3 3 3
Operating Income 892 761 656 563
Net Profit 148 122 121 86
Net Worth 146 109 75 48
No. of Shares (in 23 23 6 6
crore)
Adjusted EPS (Rs) 7 5 21 15
Book value per Share 7 5 13 9
(Rs)
Dvdnd per Share (Rs) 4 4 14 12
Net Profit Margin (%) 16 16 18 15
Current Ratio 1 1 1 1
Lt Debt Equity 1 1 0 0
10
FMCG Sector
Analysis
 FMCG sector is the 4th largest sector in the
India
 The Retail market in India is estimated to reach
US$ 1.1 trillion by 2020 from US$ 672 billion in
2016, with modern trade expected to grow at 20
per cent - 25 per cent per annum
 The government has allowed 100 %
Foreign Direct Investment (FDI) in food
processing and single-brand retail and 51
% in multi-brand retail
 Rural consumption has increased because
of increasing incomes
 The growth of FMCG sector is also because
of population size in India
 The current population of India is 1.34
Billion
 According to expert researcher of FMCG
Growth Patterns of
FMCG
Sector 6000
 The growth of
FMCG is directly
related with Per 5000
Capita of country 4900
4730
and in India there 4490
4610
4000
are continuous
growth recorded. 3680
3480
 In the give chart in 3000
3020

the year 2011 to

2012, as there is 2420

fall in GDP per 2000

capita and
1709.3
comparing with 1461.6 1446.9 1452.1
1573.1 1613.1
1345.7
FMCG sector there 1090.3
1000
is slow growth
recorded too. 0

 After the year there

2009 2010 2011 2012 2013 2014
is growth stability 2015 2016
recorded till date and FMCG Sector *in million GDP Per Capita * in USD
is expected to grow
Conclusion