This document outlines three types of concept papers: project concept papers which introduce a project idea and outline goals, methodology, timeline, benefits, and costs; product concept papers which introduce a product idea and do similarly while also addressing strengths, weaknesses, opportunities, and threats; and business proposals which provide an executive summary of a business vision, then describe the business, conduct a market analysis, and outline strategies, management, and ownership.
This document outlines three types of concept papers: project concept papers which introduce a project idea and outline goals, methodology, timeline, benefits, and costs; product concept papers which introduce a product idea and do similarly while also addressing strengths, weaknesses, opportunities, and threats; and business proposals which provide an executive summary of a business vision, then describe the business, conduct a market analysis, and outline strategies, management, and ownership.
This document outlines three types of concept papers: project concept papers which introduce a project idea and outline goals, methodology, timeline, benefits, and costs; product concept papers which introduce a product idea and do similarly while also addressing strengths, weaknesses, opportunities, and threats; and business proposals which provide an executive summary of a business vision, then describe the business, conduct a market analysis, and outline strategies, management, and ownership.
Project Description Goals and Objectives/Research Questions Methodology and Timelines Benefits/anticipated outputs Support Needed and Costs (if requested) Contact Information • Product Concept Paper Product Name Introduction (Product Description) Goals and Objectives/Research Questions Benefits/anticipated outputs Problems and Risk (SWOT) Strength Weaknesses Opportunities Threats Investment Cost Contact Information • Business Proposal Product Title Cover Page Table of Contents
Chapter 1 – Executive Summary
Vision Mission Objectives Chapter 2 – Business Description Business Name Location Type of Business Product Description Chapter 3 – Market and Industry Analysis SWOT Market Segment Target Market Competition Chapter 4 – Strategy and Implementation Product Price Place Promotion Chapter 5 – Management Ownership Organizational Chart