NAME: AZAAN NAVID

COURSE: BBA
SECTION: 6A
ROLL NO: 28905017079
SUBJECT: STUDY PAPER AND VIVA VOCE
SUBJECT CODE: BBA 681
MENTOR: DR PRIYANKA JAISWAL
TOPIC: A STUDY ON THE MARKETING
STRATEGIES OF WORLD WRESTLING
ENTERTAINMENT (WWE)
A STUDY ON THE
MARKETING
STRATEGIES OF
WORLD WRESTLING
ENTERTAINMENT(WW
E)
INTRODUCTION
 World Wrestling Entertainment,
Incorporation WWE, is an American
integrated media and entertainment
company that is primarily known
for professional wrestling.
 It is the largest wrestling promotion in the
world.
 The company's chairman and CEO is Vince
McMahon.
 The company's global headquarters is located
in Stamford, Connecticut.
OBJECTIVES OF THE STUDY
 To understand the marketing strategies of
WWE.
 To analyze the importance of using a
marketing strategy.
 To understand the STP analysis of WWE.
 To find out the 4 P’s of WWE.
 To observe the PESTEL analysis of WWE.
 To analyze the SWOT analysis of WWE.
RESEARCH METHODOLOGY
 Need of the study: To know and understand
the marketing strategies of WWE.
 Sample size: 50 respondents
 Sample rate: 100%
 Target Population: The target population that
this dissertation is aimed at consists of
working people and students of both male
and female.
 Classification of data: Primary data and
secondary data
 Primary data collection tool: Questionnaire
DATA ANALYSIS
Q2. MONTHLY INCOME?
Q1. GENDER?

0-15000
15001-20000
Mal
20001-30000
e
30001-40000
Fem 40001-50000
ale 50000+
Q3. ARE YOU BRAND Q4. HOW DID YOU FIRST
CONSCIOUS? KNOW ABOUT WWE?

Social Media
Friends
Yes
Family
No
Television
Newspaper and
magazine
Q5. HOW OFTEN DO YOU Q6. HOW MANY
WATCH WWE? MEMBERS ARE THERE IN
YOUR FAMILY?

One
Daily
Two
Twice a week
Three
Once a week
Three+
Once a month
Q7. ARE YOU A MEMBER Q8. DO YOU WEAR ANY
OF THE WWE NETWORK? WWE MERCHANDISE?

Yes Yes
No No
Q9. WHICH IS YOUR Q10. WHICH IS THE BEST
FAVORITE WRESTLING ALTERNATIVE TO
PROMOTION? WATCH WWE?

WWE At a stadium
AEW Online
NJPW TV
TNA Offline
FINDINGS OF THE STUDY
 The respondents are well conscious of the brand.
 Most of the respondents have come to know about WWE
through television.
 Most of the respondents watch WWE once a month, not very
frequently.
 Most of the respondents have more than three people in their
family.
 Most of the respondents are not subscribed to the WWE
Network.
 Most of the respondents do not wear WWE merchandise.
 Most of the respondents prefer WWE over other wrestling
promotions.
 Most of the respondents prefer watching WWE at a stadium.