BUSINESS PLAN PRESENTATION

Submitted To: - Submitted by: -

Prof. Sudip Dhar •Amit Kumar
•Naveen Kumar m
•Ramees
•Thanuja
•Veerashaker

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 Samsung group history
• In 1938 the Samsung‘ founder Byung-chull Lee set up a trade
export company in Korea, selling fish, vegetables, and fruit to
china.

• Within a decade Samsung had flour mills and confectionary

machines and became a co-operation in 1951.

• From 1958 onwards Samsung began to into other industries

such as financial, media ,chemicals and ship building
throughout the 1970’s . In 1969, Samsung electronics was
established producing televisions , mobile phones (throughout
90’s), radio’s, computer components and other electronics
devices.

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 Samsungs Electronics History
•Samsung Electronics was founded in 1969 in Daegu, South
Korea as Samsung Electric Industries, originally manufacturing
electronic appliances such as TVs, calculators, refrigerators, air
conditioners and washers. In 1988, it merged with Samsung
Semiconductor & Communications.

• Samsung Electronics 
 is a South Korean multinational electronics and 
information technology company is the flagship subsidiary of the 
Samsung Group With assembly plants and sales networks in 61
countries across the world.

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 Company profile

Type : public Korean

Traded as : KRX:005930KRX:005935 LSE:SMSSNLSE
Industry : consumer electronics
Telecommunications,
semiconductor
Genre : electronics
Founded: 1969
Head quarters :Samsung town ,Seoul ,south Korea
Area served : world wide
Key people : CEO- CHOI GEE-SUNG
CAIRMAN: LEE KUN-HEE
Products :FMCD, semiconductors, telecommunications
Revenue : US $ 133.78billion(2010)
profit : US$ 13.67 billion(2010)
Total assets : US$ 118.35 (2010)
Owners : lee kun –hee &affiliates
Employees : 187800 (2009)
Parent : Samsung group
Samsung website:www.samsung,com

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 Samsung group founder

Samsung Group, one of the largest of Asia's

industrial heavyweights and undisputed kingpin
of Korea Inc., belongs among the planet's true
monster corporations.

Not bad for a company that started out as a tiny

exporter of dried fish and fruit. Samsung has LEE BYUNG –
indeed come a long way since its founder, Lee CHULL
Byung-chull, then a 28-year-old, opened its (1910-1987)
first office in 1938 on the edge of a LATE FOUNDER
marketplace in Daegu. OF SAMSUNG
GROUP
By the time of Lee's death in 1987, Samsung
had grown into one of the world's largest
corporations with 37 subsidiaries, 75,000-plus
employees and annual sales of 14 trillion won

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 Vision for 2020

• As stated in its new motto, Samsung Electronics' vision for the

new decade is, "Inspire the World, Create the Future.“

• This new vision reflects Samsung Electronics’ commitment to

inspiring its communities by leveraging Samsung's three key
strengths: “New Technology,” “Innovative Products,” and
“Creative Solutions.” -- and to promoting new value for
Samsung's core networks -- Industry, Partners, and Employees.
Through these efforts, Samsung hopes to contribute to a better
world and a richer experience for all.

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Products of Samsung

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SWOT

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MARKETING

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Finance

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 Products of Samsung
Semiconductors
•For more than 20 years since 1993, Samsung has kept the title
of the world’s largest memory chip maker.
•In 2009, it began a strategy of “Green Memory” by which it
increased the global DRAM market share to 33 percent.
•It also started mass-producing 30 nm-class NAND flash
memories in the same year whose world share rose as high as 42
percent

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 Slimmer panels
• Samsung Electronics’ TVs and display products
have undergone a race toward ever-slimmer panels.
• In 2009, the company succeeded in developing the
super-slim panel for 40-inch LED TVs, with the thickness
of 3.9 millimeters (0.15 inch).
• This is about a twelfth of the conventional LCD panel whose
thickness is approximately 50 millimeters (1.97 inches).
• Home electronics: TVs, DVD players, Blu-ray players, 
home cinema systems, set-top boxes, projectors

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 Televisions

• For years in a row, Samsung has taken the top spot in the
world TV market, with the launch of best-selling items.
• In 2009, it sold as many as 31 million flat-panel TVs,
maintaining the top position for four consecutive years in
terms of world market share.
• In early 2010, the company had set the year’s sales goal at 39
million units (including 10-million LED TVs)

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 Other products
•3D experience
•Smart TVs and apps Mobile phones
•Home appliances

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Market Shares &Competitors

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Cont……

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 Management and board of directors
•Chief Executive Officer, Vice Chairman: Choi Gee-Sung
•Chief Financial Officer: President Yoon Ju-hwa
•Chief Operating Officer, President: Lee Jae-Yong
Division heads
•Semiconductor Division: President Kwon Oh-hyun
•LCD Division: President Jang Won-ki
•Visual Display Division: President Yoon Boo-keun
•Mobile Communications Business: President Shin Jong-kyun
•Telecommunication System Business: Executive vice President Kim Young-
ki(newly appointed)
•IT Solutions Business: Executive vice President Nam Seong-woo
•Digital Appliances Business: Executive vice president Hong Chang-wan
•Digital Imaging Business: Executive vice President Chung Hyun-ho(newly
appointed)

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Sports Clubs
•Suwon Samsung Bluewings (Football)
•Seoul Samsung Thunders (Basketball)
•Samsung Lions (Baseball)
•Samsung KHAN (E-Sports)
•Samsung Electronics Athletic Club
•Samsung Electronics Equestrian Club

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 Sources
•Library power of brands book
•www.samsung.com
•Wikipedia

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Thank you

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