HOW TO ATTRACT  CUSTOMER 

◦Attracting customers requires

developing a quality product,
offering it in an attractive
package and advertising it to
your target market. Many
modern businesses must
attract patrons both online
and in a store. Try these
strategies to attract new
customers and referrals.
Determine who your customers are.

◦ Send out a survey to your existing customers

to see what age, gender and marriage status
are. If possible, find out their working life and
personal life preferences. It is recommended to
have a vision of what an ideal buyer is when it
comes to demographic and psychographic
factors such as personality, values 
opt to attract a new
demographic
◦If you want to attract a younger or older part
of the population, keep in mind that your new
marketing methods will have to appeal to their
preferences.
Model your strategies on what your
customers want, not what you want to give.

◦Ultimately, if you don’t give your customers

what they want, they will not return.
◦For example, they may want to pay for products
under $20, so perhaps you should adjust your
inventory to feature fewer items over $50 and
many items below $20. Your products will be
closer to what they want to buy.
Consider increasing your budget for
location, marketing and presentation..
◦These are 3 important areas where increasing your
budget to get yourself more visible may increase your
profits. These are 3 important areas where increasing
your budget to get yourself more visible may increase
your profits.
Attracting Customers with
General Marketing
1. Choose a good location.
2. Invest in signage
3. Offer a discount. 
4. Host an event or contest.
5. Offer loyalty and/or referral discounts. 
6. Try several advertising strategies until you find the right fit.
7. Update your store information on Google, Yelp and all other online
listings
8. Follow your competition. 
THANK YOU  :)