The Effect of Viral Marketing in the

decision making of the customers

PROPONENT
Aybee C. Dy
Background of the Study

Viral Marketing
Demographics
Customers
Decision Making
 STATEMENT OF THE PROBLEM
General Statement:
This study identifies the effect of viral marketing on the decision making of the
customers. This study intends to know how easy and powerful for the
organizations to use social media as a tool to introduce and advertise their
products and services and how it affects the decision making of the customers

Specific Statement:
1. What is the profile of the respondents in terms of:
1.1. Age
1.2. Gender
1.3. Monthly Saving

2. What will be the effect of viral marketing when used to advertise a product?
2.1 It will cause word-of-mouth
2.2 It will persuade the customers to buy from the company who uses viral
marketing

3. What are the factors that affects the decision making of the customers
3.1 Marketing Strategy 3.3 Peer Influence
3.2 Customer’s review 3.4 Bandwagon Effect
 Purpose and Significance of the Study
Purpose of the Study / Rationale
1. This study will identify the effect of viral marketing on the decision
making of the customers in promoting a brand through social media.
2. This research intends to know how easy and powerful for the
organizations to use social media as a tool to introduce and
advertise their products and services and how it affects the
decision making of the customers.
3. To determine how viral marketing helps in promoting the products
and services of a company.

Significance of the Study

• Community
• Firms
• Students
• Researchers
• Future Researchers
 Project Design and Operational
Framework / Process Design

(Singh., 2014)

Figure 2: The Effect of Viral Marketing

Figure 1: Consumer Decision Making in the decision making of the
Model customers
Operational Framework / Process
Design
Analysis of Existing Business
Process / Operations
 Methodology
Research Methods to be used
Quantitative Technique
• Descriptive
• Causal
 Research Locale

Schools within Barangay Bel-Air,

Makati City, specifically
Far Eastern University-Makati
Mapua University-Makati
Sampling Technique & Population

• Sampling Design
Convenient Sampling

• Sample Population and size

152 respondents
76-FEU Makati
76-Mapua Makati
 STATISTICAL TREATMENT

STATEMENT OF THE PROBLEM Treatment

1. What is the profile of the respondents in terms of:
1.1. Age Frequency Distribution/
1.2. Gender
1.3. Monthly Savings Percentage
2. What will be the effect of viral marketing when used Weighted mean
to advertise a product?
2.1 It will cause word-of-mouth
2.2 It will persuade the customers to buy from the
company who uses viral marketing
3. What are the factors that affects the decision Weighted mean
making of the customers
3.1 Marketing Strategy 3.3 Peer Influence
3.2 Customer’s review 3.4 Bandwagon Effect

Hypothesis: There is no significant difference on the effect Paired T-Test

of viral marketing among different age groups
Instrumentation
Up to here lng ang proposal defense
RESULT AND DISCUSSION
    
SOP FINDINGS & CONCLUSION

1. What is the profile of the respondents in

terms of:
1. Age
2. Gender
3. Monthly Savings

2. What will be the effect of viral marketing

when used to advertise a product?
    
SOP FINDINGS & CONCLUSION

3.1. What are the factors that affect the

decision making of the customers
in terms of Marketing Strategy

3.2. What are the factors that affect the

Decision making of the customers in
terms of Customer’s review
    
SOP FINDINGS & CONCLUSION

3.3. What are the factors that affect the

decision making of the customers The .
in terms of Peer Influence

3.4. What are the factors that affect the

decision making of the customers The re
in terms of Bandwagon Effect
Recommendation