PRESENTATION ABOUT:

PROCTER & GAMBLE CO

Procter & Gamble Co, a Top 100 company

Created by: Isayeva Aysel

Fatima Taheri
Fidan Asgarzade
Ilkana Mahmudlu
Mirzayev Agamirza
 Introduction
• The Procter & Gamble Company
(P&G) is an American multinational
consumer goods corporation
headquartered in Cincinnati, Ohio,
founded in 1837 by William Procter
and James Gamble. The P&G
community includes operations in
approximately 70 countries
worldwide. P&G has been working
to improve the daily lives of
consumers since its founding in
1837 and has built a rich heritage
with its brands and services.
 Procter & Gamble’s Mission
Statement

• “We will provide branded

products and services of
superior quality and value that
improve the lives of the world’s
consumers, now and for
generations to come. As a
result, consumers will reward
us with leadership sales, profit
and value creation, allowing
our people, our shareholders
and the communities in which
we live and work to prosper.” 
 PROCTER &
GAMBLE’S
VISION
STATEMENT

• “Be, and be recognized as, the best

consumer products and services
company in the world.”
 Procter & Gamble’s Marketing
Mix (4Ps) Analysis
• The Procter & Gamble Company’s marketing mix
(4Ps) is typical in the consumer goods industry. A
firm’s marketing mix or 4Ps (product, place,
promotion and price) refer to the strategies and
tactics used to achieve goals in the marketing plan.
 Procter & Gamble’s
Products
This element of the marketing mix identifies the
organizational outputs that are offered to target
customers or buyers.

• Fabric Care and Home Care – includes

brands such as Ariel, Tide, and Downy
• Baby, Feminine and Family Care
– includes brands such as Pampers and
Always
• Beauty – includes brands such as Olay,
Pantene, and Head & Shoulders
• Grooming – includes brands such
as Gillette
• Health Care – includes brands such
as Oral-B
 The Procter & Gamble Company’s
Prices and Pricing Strategies

Procter & Gamble applies prices that maximize

revenues and profits. The following pricing
strategies are relevant to Procter & Gamble’s
business:

• Market-oriented pricing strategy

• Product bundle pricing strategy
• Premium pricing strategy
 Place/Distribution in P&G’s
Marketing Mix

• The Procter & Gamble Company’s vision

statement and mission statement require
providing products to consumers around
the world. The following are the main
places that Procter & Gamble uses:

• Retailers
• Authorized distributors
• P&G Shop
Locations
 P&G AND
AZERBAIJAN

P&G established its office in

Azerbaijan in 1998. Since then
P&G Azerbaijan has developed
into a well-organized structure
with strong presence on the
market. P&G Azerbaijan is
represented by such brands as
Pampers®, Tide®, Ariel®, Head
& Shoulders®, Always®,
Pantene®, Fairy®, Blend-a-
med®, Oral-B®, Gillette®,
Safeguard®, Lenor®, Dreft®,
Discreet®.
 Promotion in P&G’s Marketing Mix

Procter & Gamble makes use of

all five types of communication
tactics.

• Advertising
• Direct marketing
• Sales promotion
• Personal selling
• Public relations
Procter & Gamble
competitors
P&G’s segmentation
strategies.

Major variables used by P&G in

segmenting its consumer markets can
be illustrated as below.

• Demographic Segmentation
• Geographic segmentation
•  Psychographic Segmentation
• Behavioral segmentation
 TARGET MARKETING
 
P&G’s overall marketing strategy involves
targeting market. In selecting target
markets P&G adopts the following strategies:

•  Undifferentiated marketing
• Differentiated marketing
• Concentrated and Micromarketing
 Procter & Gamble SWOT Analysis

• Strong consumer • Imitable products

goods brands • Limited online
• Economies of scale presence
• Efficient product • Limited degree of
distribution network business
diversification

• Business • Global and local

diversification to competition
reduce risks • Imitation or
• Product innovation for counterfeiting of
competitiveness products
• Online presence • Trade barriers in
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