Mytrah Energy - OSCM - 2020

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MYTRAH ENERGY

Made by: SBU OSCM

Student Body Unit (SBU)


Disclaimer

THIS PRESENTATION IS NOT A SUBSTITUTE FOR READING TRANSCRIPTS


FOR PLACEMENT PROCESS OR FOR STUDYING ABOUT THE COMPANY IN-
DEPTH USING ONLINE RESOURCES. IT IS MEANT TO AID/SUPPLEMENT
PREPARATION ONLY.

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Industry Overview- Global Renewable energy market
• The Renewable energy market is segmented into Key drivers of growth
type, end use, and region
• Based on type, the market is divided into • Increased emissions of greenhouse gases (GHGs), particularly
hydroelectric power, wind power, bioenergy, solar
energy, and geothermal energy CO2 due to utilization of fossil fuels for generation of energy is
• Based on end use, the market is categorized into driving the growth
residential, commercial, industrial, and others
• Generation of energy from renewable sources requires huge

Facts & Figures investment. This factor is anticipated to hamper the market
• The global renewable energy market was valued at growth
$928.0 Billion in 2017, and is expected to reach • Continuous advancement in technologies and increased

$1,512.3 Billion by 2025, registering a CAGR of 6.1% government funding in renewable energy sector offers
from 2018 to 2025. Renewable energy technologies lucrative growth opportunities
convert the energy from different natural sources such
as sun, tides, wind and others, into its usable forms
such as electricity.
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Industry Overview- Key Players (Globally)

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Company Overview
• Mytrah Group is focused on delivering sustainable energy in
• Industry- Energy, Energy Efficiency, Renewable Energy
a world without subsidies.
• Founded Date- 2009
• Mytrah has built 2000 MW of operational & under
• Founders- Ravi Kailas, Vikram Kailas
development power capacity in the Renewable Energy
• Operating Status- Active
sector. These assets are spread across 15 wind farms in nine
• Funding Status & Last Funding Type- Mytrah Energy has
states—Rajasthan, Gujarat, Madhya Pradesh, Maharashtra,
raised a total of $601.3M in funding over 4 rounds. Their
Andhra Pradesh, Telangana, Karnataka, Punjab and Tamil
latest funding was raised on Sep 13, 2017 from a Debt
Nadu.
Financing round
• Mytrah sells power mainly to state grids through 13 to 25
• Number of Employees- 501-1000
year Power Purchase Agreements. In addition, our 100.5
• Legal Name- Mytrah Energy India Private Ltd.
MW project in Tamil Nadu sells power directly to Industrial
consumers on short-term agreements.
• Mytrah Energy (India) Pvt Ltd has the largest wind data bank
in India, being the only independent power producer that
has 200 wind masts across the country.

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Company Overview - Values
VALUES
“Our future is built on continuous innovation, and
our team members’ commitment to conducting
business with uncompromising integrity and
professionalism forms the bedrock of our
operations”

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Company Leadership
Chairman/Founder
Ravi Kailas

Vice Chairman/MD
Vikram Kailas

EVP CFO CHRO/EVP CIO COO


Bob Smith Hemant Kumar Ajith K N Gagan Deep Bhakshi Melroy T R

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Growth Timeline
Mytrah Energy Ltd
Installed first 100MW
incorporated in
plant
London. Listed in AIM

Mytrah Energy (India)


Ltd incorporated in
India

Operational portfolio
reached 550 MW.

Installed capacity Operational capacity : 583 MW


reaches 1000MW

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Product & Services :
1. Wind Energy: Mytrah is a world -leading wind-based Independent Power Producer (IPP). Mytrah is the market
disruptor in this sector. Mytrah's power production model is based upon harnessing the wind. The four major steps of
being an Independent Power Producer (IPP) include:
• Installation of wing mast
• Agreements and Approvals
• Windmill erection:
• Generate eco-friendly power
2. Solar Energy: Renewables are redefining the dynamics of the energy sector in India. MYTRAH Energy is at the forefront
of this movement. An industry-leader with a robust 6-year old platform, a pan-India presence, and a portfolio of over
1.5GW of operational and under-construction projects, Mytrah is recognised as a pioneer of the Indian renewable energy
sector. Their team of highly-skilled professionals execute and maintain projects and provide superior customer experience
to clients in over 10 Indian states. Mytrah has an international team of over 400 people with extensive experience.
3. Global Services: As a part of Global Services offerings, Mytrah Energy offers below mentioned services for wind
renewable projects :
• Performance improvements
• Remote Monitoring
• Turbine Health Check-up
• Advisory services
• Commercial & Regulatory services

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Mytrah – Strategy & Operations
MISSION
Mytrah will lead the world in seizing renewable opportunities

STRATEGY
Mytrah Energy (India) Pvt Ltd has the largest wind data bank in India, being the only independent power producer that has 200
wind masts across the country. Mytrah’s strategy is based on five principles that drive the company to ever-greater heights:

CATALYST FOR CHANGE: Mytrah believes every person can create positive change in the world. Accordingly, we are
committed to using renewable energy to achieve a clean green world.

PERCEPTION OF NEED: Sensing India's growing demand-supply power gap, Mytrah identified wind energy to address this
gap.

OPEN: We encourage diversity and practice transparent corporate governance.

INNOVATION: Mytrah is a pioneer of the wind Independent Power Producer (IPP) model in India.

PHILANTHROPY: Our leadership strongly believes that private wealth should be used for public good.

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Mytrah – Strategy & Operations
COMPETETIVE ADVANTAGE
• Mytrah’s competitive advantage is derived from their passion and knowledge brought to the fore by their people
• In a rapidly growing renewable energy sector, they are committed to attracting and retaining the best people, and developing
them to ensure they achieve their full potential.
• Over the years, they have grown virtually from scratch in 2010, to more than 450 professionals in 2017.

Mytrah’s international Mytrah has built 2000


Mytrah Group is management team with MW of operational & Mytrah sells power
focused on delivering worldwide financial and under development mainly to state grids
sustainable energy in operations experience power capacity in the through 13 to 25 year
a world without leads over 400 people, in Renewable Energy Power Purchase
subsidies. The group the areas of wind sector, spread across 15 Agreements. In
is privately owned resource assessment, wind farms in nine addition, their 100.5
and takes a long-term land acquisition, EPC, states—Rajasthan, MW project in Tamil
view of business, commercial analysis, Gujarat, Madhya Nadu sells power
guided by strong vendor framework, grid Pradesh, Maharashtra, directly to Industrial
corporate values and analysis, operations and Andhra Pradesh, consumers on short-
high ethical standards maintenance, and Telangana, Karnataka, term agreements.
financing Punjab and Tamil Nadu

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Mytrah in News
• August 2017 : Mytrah commissions its first set of solar projects in Telangana, Punjab

• 2016: Myntra Energy Revenues jumps 5 times in an year

• KKR & Co. Inc. (American Asset Management) in news looking to buy Mytrah, looking to
expand its energy portfolio

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Technology
Myntra attaches itself with Solar and Wind Power Production having technical prowess in :

• Performance Improvement and Enhancement through Inhouse Developed Tools


• Remote Monitoring : Predictive maintenance
• Turbine Health Check-up
• Wind Energy Assessment

Innovation in Live Wind Farm Monitoring and Data


Acquisition - GMC
Accolades IPPAI POWER Awards 2016

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Thank You

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