CULTURAL AND CROSS

CULTURAL BEHAVIOUR OF
DIFFERENT BRANDS

Presented by:-
Bikash Kumar Sahoo
FCM/BBA/2016-19/000183
WORLD-WIDE
 An epitome of love
 Tagline such as “Make your moments
golden”
 Positioned itself as symbol of
achievement .
 Displays each of the ingredients such
as hazzle nuts, chocolate in a pompous
manner
INDIA
 A result of perfection achieved by
hardwork.
 Product of superior quality
 Tagged as “khushiyon ke laddu”.
 Substitute for indian traditonal sweets
during festival.
 The main objective of UBER was to
provide taxi service to the customer
convineintly.

 It provided the customer to keep a

track of the trip.

 Fair prices were maintained to

disrupt the corrupt industry.
GLOBALLY
 It focuses on providing comfort rides
and luxury being their primary aim.
 Cabs categories such as:-
UBER X
UBER XL
UBER SELECT
UBER BLACK
 In developed countries like
USA,UK,Australia and many more
UBER focuses on enhancing
customer relationship and customer
experience.

 Price is not a major issue but needs

to be considered because of
competitors.
INDIA
 Taxi service is an important and a vast
industry in a country like India
comprising of cabs, taxi and even
autos.
 AC cabs in India are oftenly costlier
looking into the shallow pockets of
the indian customers, thus the
response of the customer turns out
to be different from that of western
customer.
 So in order to make UBER a people’s
brand and not just targeting the
premium customers, it started the
auto service and share cabs
popularly known as “Uber pool”
which captured a major population.
 To target the conservative and
suspicious customers in india it
started tvc which tried to showcase
the belonginess and the premium
service one will get using the
provider
THANK
YOU