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    Naqi Shaukat
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    The document analyzes the market share of AHL in the Lahore region of Pakistan using the BCG matrix. It shows AHL has a market share of 58.2% which places it in the cash cow quadrant. The market remained depressed due to inflation and government policies, but AHL gained share through cash flows from potato and maize sales and place development. AHL aims to further increase its share in Lahore to 59.3-59.6% through image improvement, affordability via credit, and network consolidation.

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    BCG TEGIONS

    Original Title

    BCG Regions (2)

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    The document analyzes the market share of AHL in the Lahore region of Pakistan using the BCG matrix. It shows AHL has a market share of 58.2% which places it in the cash cow quadrant. The market remained depressed due to inflation and government policies, but AHL gained share through cash flows from potato and maize sales and place development. AHL aims to further increase its share in Lahore to 59.3-59.6% through image improvement, affordability via credit, and network consolidation.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    28 views4 pages

    BCG Regions

    Uploaded by

    Naqi Shaukat
    The document analyzes the market share of AHL in the Lahore region of Pakistan using the BCG matrix. It shows AHL has a market share of 58.2% which places it in the cash cow quadrant. The market remained depressed due to inflation and government policies, but AHL gained share through cash flows from potato and maize sales and place development. AHL aims to further increase its share in Lahore to 59.3-59.6% through image improvement, affordability via credit, and network consolidation.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 4

    Region-wise BCG

    Market Share Analysis & Plan BCG Analysis – Lahore Region

    Market Growth
    58.2% Share 50% Share

    STAR QUESTION MARK


    10.00%

    5.00%

    Relative Market Share


    0.00%
    3.0 2.5 2.0 1.5 1.0 0.5 0.0

    -5.00%

    -10.00%

    -15.00%

    CASH COW DOGS

    Market remained depressive due to inflationary pressures and Govt. policies while AHL gained market share due to AGRI
    -20.00%

    (Potato & Maize) cash flow & place development.


    District Improvement Plan
    District Improvement Plan for 2020-21
    Action Plan
    District Selected (Opportunities)
    Eliminated Impact on Market Share
    (Reasons) (%)
    Promotional Activity Place Development
    Image Improvement ,
    Investment, Netwpork
    Improving Agri Economy,   CD70 Saving Campaign Additions, 41.1~41.4
    Urbanization ,Pridor Promotional Rally
    Product Affordability through
    Sahiwal Credit offers
    Livestock, Dairy
    Industry,Govt Spending   Universitiy Campaigns to Consolidation, Product
    (Health,development promote CD Dream affordability through Credit
    projects)
    Improving Agri Product affordability through 41.4~41.6
    Economy ,Urbanization,    Pridor Promotional Rally Credit
    Okara
    Image Improvement,
    Govt Spending ( Hydel
    Power Station)   CG125 Exchange Campaign Additions,
    Affordability through Credit

    Urbanization,  Affordability through Credit,


       CG125 Exchange Campaign 59.3~59.6
    Government Spending* Network consolidation

    Lahore ( Naya Pakistan Housing


    Scheme, Health and
    Education Sector, SME    Image Improvement,
    sector)
     Govt Spending ( Hdro Image Improvement and
    Pakpattan power Low per   Additions ( as per plan go
    Plant,Infrastructure) capita Income on)

    source https://pnd.punjab.gov.pk/SocialSector201920 https://www.radio.gov.pk/03-09-2019/cdwp-approves-seven-projects-worth-rs10bn


    Sources

    https://pnd.punjab.gov.pk/SocialSector201920

    https://www.radio.gov.pk/03-09-2019/cdwp-approves-seven
    -projects-worth-rs10bn

    https://pakobserver.net/7-mega-projects-of-rs-800m
    -opened-in-sahiwal-division/

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