Presidency College of

Management Science

MBA 3rd Semester

Business Development Plan of
Abinash Hatchery.

Presented By:Prakash Ghimire

 INTRODUCTION

• Abinash Hatchery is one of the service

oriented with profit based business which
provides varieties of products, like meat, egg
and chickens in reasonable price focusing
mass appeal.
• Poultry meat is an important source of high
quality proteins, minerals and vitamins to
balance the human diet.
TOWS
Threats
1. Negative publicity
2. Competitors
3. Inappropriate Location
Weakness W-T
1.Quality Handling 1.For effective publicity we
2.Inadequate have to focus on our
Advertisement. quality.
2. Make effective
advertisement in-order to
compete with rivals.
Strengths S-T
1. Create Network 1. Through co-operation
2. Skillful Personnel negative publicity of our
3. Effective Teamwork product will be minimize.
Opportunities
1. Mass Appeal
2. Market Segment
3. Well known product.
W-O
1.Targeted appealing
advertising should be
advertised.
2.Effective quality handling
will make mass appeal.
S-O
1. Strong network should
be developed.
2. Experienced employees
know the customers in
best possible way.
 Industry Feasibility Assessment
Competitive aspects: Bargaining Power of Bargaining power of
customers is low suppliers is high

High number of
competitors. Competitive rivalry within
an industry is high

High intensity of
competition. Threat of New
Threats of substitute
product is low.
entrance is high
 O r g a n i z a ti o n a l S t r u c t u r e

Owner/Manager
• Mission
Abinash Poultry will make its best
effort to live up to the consumers
aspectation by delivering the best
Skilled Workers with balance nutrition of its
product to the end users.
Vision
Aims to become the brand for best
quality producers in west of Nepal
Objective
To fulfill the demand of meat in the
market.
 Business Model Canvas
Key Partners Key Activities Value Provided Customer Customers
Relationship
Hotels Quality goods
Deliver on
time