FROM

OPPORTUNITY
TO THE
BUSINESS PLAN
 PLANNING AS PART OF
THE BUSINESS
Planning process that never ends for a
business. ItOPERATION
is extremely important in the
early stages of new venture when the
entrepreneur will need to prepare a
preliminary business plan will become
finalized as the entrepreneur has a better
sense of the market, the product or services
to be marketed, the management team, and
the financial needs of the venture.
WHAT IS THE BUSINESS
PLAN?
Business Plan is a written document
prepared by the entrepreneur that
describes all the relevant and internal
elements involved in starting a new
venture
 INTEGRATION OF
FUNCTIONAL PLAN
 Marketing
 Finance
 Manufacturing
 Human resources
 WHO SHOULD WRITE
THE PLAN?
The business plan should be
prepared by the entrepreneur;
however, he or she may concerned with
many other sources in its preparation.
Lawyers, accountants, marketing
consultant and engineers are useful in
the preparation of the plan.
 SCOPE AND VALUE OF THE
BUSINESS PLAN-
WHO READS THE PLAN?
The business plan may be read
employees, investors, bankers, venture
capitalists, suppliers, customers,
advisors, and consultants.
 The business plan is important to
these people because:

• It helps determine the viability of the

venture in a designated market
• It provides guidance to the
entrepreneur in organizing his or her
planning activities
• It serves as an important tool in
helping to obtain financing
 PRESENTING THE PLAN
Each selected entrepreneur is asked
to present the highlights of his or her
business plan in a defined time frame.
The entrepreneur will focus on why is
good opportunity, providing an
overview of the marketing program
(how the opportunity will convert to
reality) and the results of this effort
(sales and profit).
 INFORMATION NEEDS
The entrepreneur should do a quick
feasibility study of the business
concept to see whether there are any
possible barriers to success.
 MARKET INFORMATION
To ascertain the size of the market, it
is first necessary for the entrepreneur
to define the market.
For example, is the product most
likely to be purchased by men or
women? People of high income or low
income? Rural or urban dwellers? High
educated or less educated people?
 OPERATIONS INFORMATION
NEEDS
The entrepreneur may need
information on the following:

• Location
• Manufacturing operations
• Raw materials
• Equipment
• Overhead
 WRITING A BUSINESS PLAN
The business plan could take
hundreds of hours to prepare,
depending on the experiences and
knowledge of the entrepreneur as well
as the purpose it is intended to serve.
 PREPARED BY:

MANILYN E. FAJARDO