Professional Documents
Culture Documents
Changes in Online Purchasing Human Behavior
Changes in Online Purchasing Human Behavior
BEHAVIOR
INTRODUCTION
• Unconflicted buyer
• Tightwad
• Spendthrifts
Customer Reviews
Company surveys
Keyword Research
Google analytics
Available
Save Time
Variety
Discount
Comfortable Offer
Home
Product
Delivery
Comparison
Facility
Reasons behind declining
consumer rate in e-commerce:
Lack of
High price Wrong QC after sale
service
Poor
Late Counterfeit
refund
delivery product
system
Comparison of E-commerce sites, who are facing negative reviews
from their present customers
(among Daraz.com.bd, Ajkerdeal.com, Evaly.com.bd)
Comparing of Negativity
Daraz Ajkerdeal Evaly
80%
75%
64%
25%
18%
18%
10%
7%
3%
0%
0%
0%
0%
0%
0%
E xc e l l e n t Great A ve r a g e Po o r Bad
MARKET ASSOCIATION