Presentation by

Sterletskaya Valeria
Group: BA-194
LACOSTE STORY
 Lacoste - French company, founded in
1933, produces clothing,
shoes, perfume,
optical and
sunglasses, tennis
shoes, watches,
and various
leather products.

Symbol and the company logo is an

image of a green crocodile.
Rene Lacoste was a famous French
tennis player who achieved fame in
two areas: tennis and fashion. In
1926, participating in the U.S. Open
tennis, Rene Lacoste wore made his
own white shirt with short sleeves,
made entirely of light knitted fabric,
which was very comfortable playing
in the intense heat. It was the world's
first special clothing for sports. This
shirt is strikingly different from what
was then the tennis clothes were in
fashion traditional «city» shirts with long
sleeves.
At home, in France, Lacoste nickname was changed to
«crocodile» and stayed
persistent and tenacious
Lacoste never forgave
with him because of the
behavior on the court, where
his opponents mistakes.
Robert George, a friend
of Lacoste, drew him to
the crocodile, which was
later embroidered on the
blazer in which the
athlete played.
In 1933, after Rene Lacoste retired from the sport, he co-founded
with Andre Lodging, owner and president of the largest French
knitwear company at that time, the company «La Societe Chemise
Lacoste» producing revolutionary shirts are designed and worn on
the tennis Lacoste courts. Wore on his chest embroidered emblem
athlete - a crocodile.
Also shirts for tennis, the company produced as shirts
for playing golf and sailing. In 1951 the company moved away
from its traditional, exclusively white shirts and introduced an
incredibly successful line of colored shirts.
In 1952, Lacoste began to export its products to the United States
under the slogan «Lacoste» - a status symbol of the competent
sportsman.
In 1963, the management of the
company passed into the hands of
Bernard Lacoste (Bernard Lacoste),
son Rene. Under his leadership,
Lacoste has reached a new level of
development, reaching sales of
300,000 items annually.
This company has
achieved popularity
in the 70's of last century,
when in addition to
the world-renowned company
Lacoste shirts also began to produce a line of
T-shirts, perfume, optical and sunglasses,
tennis shoes, fashion casual shoes, watches,
and various leather goods.
In recent years the popularity of the brand Lacoste has greatly
increased thanks to the work of French designer Christophe
Lemaire, who tried to create a more modern, high-quality design.
In 2005 it was sold almost 50 million Lacoste products under the
brand around the world in more than one hundred countries.
Along with the production
of clothing, footwear and
accessories company
Lacoste has successfully
been producing perfumes for women and men.
Basically, Lacoste fragrances can be attributed to
the style of Casual and Sport.
In creating perfumes Lacoste participated
perfumers following: Laurent Bruyere, Olivier
Cresp, Claude Dir, Annick Menardo and
Domitille Michalon.
 Sources:
http://www.gsconto.com/ru/blogs/post/172/Rene-Lakost-
frantsuz-s-khvatkoi-alligatora.-Istoriya-kompanii-Lacoste
http://znayuvse.ru/izvestnye-kompanii/istoriya-kompanii-
lacoste
http://www.fashionbank.ru/articles/article1673.html
http://timesnet.ru/success/3212/