1

VIAJES CARLOTA

Drive in cinema
Alejandro Peroza Lozano-16201120

M
 2

Problem
Consequence of the absence of
entertainment

Throughout the years the residents of

VIAJES CARLOTA

Giron go throught one critique situation

caused by the lack of entertainment.

M
 3

OBJECTIVES
1. Increase entertainment in the municipality of
Giron

2. Promote the job

VIAJES CARLOTA

3. Innovate and grow in the tourism

M
 4

PRODUC
T

Description Solution
• A drive-in cinema is a form of cinema • Select a strategic area for
VIAJES CARLOTA

structure that consists of a super large open- customers, preferably outside the
air cinema screen, a projection booth, an city.
American-style food stand and a large car
parking area.

M
 5

Advantage
• Different entertainment service
• Natural environment
• Personalized customer service
• Strategic location
VIAJES CARLOTA
Disadvantage
• Search suppliers
• High investment
• Climate, since it is open sky
• Availability of films to exhibit

• Privacy

M
 6

DESIGN
• Screen of 250 square meters.

• 27,000 square meters

• Silver American style coffee shop.

VIAJES CARLOTA

M
 7

COST
• Entrance fee is paid with 7 thousand
Colombian pesos.

• 5 thounsand Colombian peso with a young

VIAJES CARLOTA

card or if you are over 65.

M
 8

DETAILS
• There will be to supply approximately 350
cars.

• There will be a cafeteria in the american

VIAJES CARLOTA

style.

• The best staff will be in charge of making the

client feel comfortable

• Every weekends there will be the best movie.

M
 9

What is a Drive
in-Cinema?
It is a form of cinema consisting of a large
outdoor screen, a cinema projector, a coffee
bar and a large car parking area.
VIAJES CARLOTA

M
 10

Where will it be
located?
It will be located in an adjacent area to
the municipality of Giron, Zapatoca
way.
VIAJES CARLOTA

M
 11

How long can it

be in the Drive-
in Cinema?
It depends on the duration of the movie and
you can not only go to see the movie but you
can taste the food of the Diner
VIAJES CARLOTA

M
 12
VIAJES CARLOTA

M
POSTER
 13

Wo u l d y o u g o ?
VIAJES CARLOTA

M
 14
VIAJES CARLOTA

M
THANKS
 15

Reference
1. https://www.smithsonianmag.com/arts-culture/the-history-of-the-drive-in-movie-theater-51331221/
2. https://www.wired.com/2011/06/0606first-drive-in-movie/
VIAJES CARLOTA