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BHARTI AIRTEL LIMITED

P R E S E N T E D B Y:
ABHISHEK SAXENA
A B H I L A S H D U PA R G U D E
NIKHIL TEMBHURNE 1
 ABOUT AIRTEL
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Full Name Bharti Airtel

Limited Founded
7 July, 1995
Founder Sunil Bharti
Mittal
CEO Gopal Vittal
Industry
Telecommunication
Sector Public 2 2

Headquarters New Delhi

 HOW AIRTEL STARTED?
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• From the first in India to offer push button telephones to launching
various telecom technologies to the Indian market and had innovation at
its heart.
• Bharti Telecom Limited laid the ground work for the mobile operations of
the company in the year 1992 and began operations in Delhi in the year
1995 as Bharti Tele-Ventures.
• Bharti Airtel Limited is a leading global telecommunications company
with operations in 18 countries across Asia and Africa.
• Bharti Airtel have been structured into three individual strategic business
units (SBU’s) - Mobile Services, Airtel Telemedia Services & Enterprise
Services.
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 HOW AIRTEL STARTED?
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• In India, the company's product offerings include 2G, 3G and 4G
wireless services, mobile commerce, fixed line services, high speed
home broadband, DTH, enterprise services including national &
international long distance services to carriers.
• Bharti Airtel had over 403 million customers across its operations at
the end of June 2019.

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 AIRTEL’S GROWTH JOURNEY
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• 1995
-- Bharti Cellular launched cellular services ‘AirTel’ in Delhi.
• 1998
--First Indian private fixed-line services launched in Indore in the
Madhya Pradesh circle on June 4, 1998 by Bharti Telenet thereby
ending fixed-line services monopoly of DoT (now BSNL).
• 1999
-- Bharti Tele-Ventures (by acquiring a 63.45% equity interest in SC
Cellular Holdings) acquired an effective 32.36% equity interest in Bharti
Mobile (formerly JT Mobiles), the cellular services provider in
Karnataka and Andhra Pradesh circles. 5 5
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-- Bharti Tele-Ventures acquired an effective equity interest of 40.5% in
Bharti Mobinet (formerly Skycell Communications), the cellular services
provider in Chennai.
• 2001
-- The company acquired control of Spice Cell in Calcutta.
-- Bharti Enterprises went public.
• 2002
-- The company was listed on Bombay Stock Exchange and National Stock
Exchange of India.
• 2003
--The cellular phone operations were re-branded under the single Airtel
brand. 6 6
• 2004
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-- Bharti acquired control of Hexacom and entered
Rajasthan.
• 2005
- - B h a r t i e x t e n d e d i t s n e t w o r k t o A n d a m a n & N i c o b a r.
• 2006
-- Airtel sets up customer center & joins hand with
Microsoft.
• 2007
-- Bharti Airtel Ltd on April 01, 2007, has announced the
r e d u c t i o n i n I n t e r n a t i o n a l L o n g D i s t a n c e Ta r i ff s ( I S D ) f o r
all its mobile customers in India.
--Airtel signs agreement with HTC for touch screen mobile.
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• 2008
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-- Bharti Airtel Ltd on February 13, 2008 has announced
that it has achieved the 60 million customer mark.
-- Bharti Airtel tied up with US-based Apple Inc. to bring the
p o p u l a r G S M - b a s e d i P h o n e i n t h e c o u n t r y.
• 2009
-- Airtel launches its first International mobile network in
Srilanka.
-- Airtel introduces a broad range of new m-commerce
services.
• 2010
-- Airtel acquires the African operations of the Kuwait based
Z a i n Te l e c o m . 8 8
• 2011
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3G services in Mumbai.
--Bharti Airtel to offer broadband TV for Rs 99.
-- Airtel 3G subscriber base touches 2 million mark.
• 2012
-- Bharti and Qualcomm announce partnership for 4G.
-- Bharti Airtel ranks first in terms of subscriber in Cellular Operators
Association of India (COAI).
• 2013
-- Airtel launches Apna Chaupal - India's first voice based one stop
solution portal for value added services.
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• 2014
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India’s first 4G on mobile.
-- Bharti Airtel crosses 300 million customers milestone.
-- Airtel launches ‘myPlan Family’, enables sharing on its postpaid
innovation – myPlan.
• 2015
-- Bharti Airtel has successfully integrated 2.55 million yuMobile
customers into its network.
-- Bharti Airtel has acquired 111.6 MHz of prime spectrum bands.
-- Bharti Airtel has become the world third largest mobile operator in
terms of subscribers, as per World Cellular Information Service
(WCIS).
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• 2016
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-- Bharti Airtel enters into spectrum agreement with VTL.
-- Bharti Airtel acquires Aircel 4G spectrum in 8 circles.
-- Airtel acquires 20 MHZ spectrum rights from Aircel.
• 2017
-- Airtel invites customers to experience India's fastest
4G network.
- - B h a r t i A i r t e l o ff e r s f r e e d a t a w h o s w i t c h t o A i r t e l 4 G
-- Airtel crosses two million home broadband customers
mark.
- - A i r t e l h a s p r o v i d e d J i o s u ff i c i e n t P o l c a p a c i t y t o s e r v e
over 190 million customers.
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• 2018
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- - B h a r t i A i r t e l t o a c q u i r e Te l e n o r I n d i a .
-- Bharti Airtel launched an Android-enabled set top box
(STB) that will allow consumers to watch content
available on Internet on television besides regular
satellite channels.

• 2019
-- Airtel accounted for almost 39 percent of the rural
telecom market across India.
-- Airtel launches Enterprise Hub, a one-stop digital self-
care portal for enterprise customers.

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 AIRTEL’S CURRENT STATUS
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• Bharti Airtel becomes the third largest mobile operator in the world
in terms of subscribers, behind China Mobile and Vodafone Group.
• Bharti Airtel had over 411 million customers across its operations
at the end of September 2019.
• Proportionate Revenue of Rs. 211,313 million (Quarter ended
September 30, 2019) including impact of IndAS Rs. 201,478
million (Quarter ended September 30, 2018).
• Fastest India’s mobile network by Ookla.
• CRISIL gives Airtel top rating for corporate governance standards
and value creation for all its stakeholders.
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 AIRTEL’S CURRENT STATUS
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• Airtel’s Customer base in India (status as on September 30, 2019)
 GSM mobile : 279,430,000
Home customers : 2,350,000
Digital TV customers : 16,207,000
• Airtel has presence in all 23 circles of the country and covers 71%
of the current population.
• It has recently launched India's best Direct-to-Home (DTH)
service, Airtel digital TV and make agreement with Vodafone for
introducing 3-G services in August.

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HOW AIRTEL IS FACING CHALLENGES?
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• With the auction of spectrum and change in the
government policies and regulatory framework, it is a
potential challenge to the stability and existence of
Bharti Airtel.
• Price war in the home market and declining margins
d u e t o t h i s i s a d v e r s e l y a ff e c t i n g t h e o v e r a l l b u s i n e s s
of Airtel.
• MNP (Mobile Number Portability) gives the customer
independence to change the service provider while
retaining the number and as Airtel charges are
premium over other service providers, it can see slump
in subscriber base.
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 AIRTEL’S FUTURE PROSPECTS
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• Airtel announced its plan to add more than 9000 new
sites along with an addition of more than 4150 KMs of
o p t i c f i b e r, i n R a j a s t h a n .
• As Fitness becomes main stream in India, Airtel to
power youth-first digital platform for fitness content.
• Airtel may spend $8 billion over next 3 years on 5G, 4G
expansion.
• Airtel and Google Cloud Partner to Boost Collaboration,
P r o d u c t i v i t y a n d D i g i t a l Tr a n s f o r m a t i o n i n I n d i a .
• Airtel and Nokia to collaborate on Industry 4.0
applications for enterprises.
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“
“OUR VISION IS TO ENRICH THE
LIVES OF CUSTOMERS. OUR
OBSESSION IS TO WIN CUSTOMERS
FOR LIFE THROUGH AN
EXCEPTIONAL EXPERIENCE”.
- Airtel
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THANK YOU!

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