VRIO Analysis

Costly to Exploited by Core Economic Strength/

Resource/Capability Valuable ? Rare? Imitate? Organization? Competency /competitive Weakness
implications
Company Culture Y Y Y Y Y SCA S
Customer Experience Y Y Y N Y TCA S
Global Expansion Y Y Y Y Y SCA S
In-depth Staff Training and Culture Y Y N Y Y TCA S
Globally Recognized Brand Y Y Y Y N SCA S
Customer Loyalty Y Y Y Y N SCA S
Brand Popularity Y Y Y N N TCA S
Product Innovation Y N N N N CD W
Product Variety Y Y N N N CP W
Strong Supplier Relationships Y Y Y Y Y SCA S
Product & Design Y Y N N N CP W
Top Leadership Y Y Y Y Y SCA S
Supply chain management Y N N N Y CD W
Corporate Owned Distribution Channels N Y Y N Y CP W
Information technology Y N N N N CD W

CD: Competitive Disadvantage

SCA: Sustained Competitive Advantage
CP: Competitive Parity
TCA: Temporary Competitive Advantage